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Global Web and Social Manager ...


Job Summary

Rocky Hill, CT
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Global Web and Social Manager - Adhesives

About the Job


Henkel Adhesive Technologies is a worldwide leader in bonding, sealing and surface treatments - thanks to our ambitious people. We create unique value for our clients and our technologies can be found in many objects touching our lives every day. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?


Responsible for social strategy (channels, influencer programs)
Manage content on owned channels (website, social such as LinkedIn and Youtube)
Help drive digital ecosystem development to deliver superior online customer experience



What we offer

Part of the Global Marketing team
Responsible for content on all our owned channels
Develop social strategy including influencer programs globally
Key contributor to overall adhesive’s digital strategy and priorities
Closely monitor the effectiveness of our owned content through analytics and optimize to increase performance
Responsible for
SEO optimization of content
Web content fit in ONE!Web (website)
Web content updates
Addresses always “on” content strategy (focusing on organic traffic growth)
Based on insights (either collected through social listening or other means); propose “always on” content roadmap and develop accordingly
Create and implement global social strategy including\:
Recommendation for global social presence
Working with key stakeholders to set up processes to create, maintain and sustain content creation, community management etc
Strategy for influencer programs
Work closely with global demand generation managers, regional and local teams; cross adhesive digital team and piers in other business units
Identify and recommend key website development to continuously innovate in how we serve our customers through online channels
Select appropriate external agencies
Identify and implement processes to streamline the implementation of new content and content updates globally


Who we are looking for

5+ years in digital marketing, web and social management in a global company
Strong expertise in digital content, web and social engagement, B2B web copywriting
Strong expertise in SEO / SEM
BS / BA degree required / MBA preferred
High proficiency with PC applications\: MS Word, Excel, PowerPoint
High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.

Discover more\: www.henkel.com/career


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