Job Summary
- Company
- McCann Erickson Advertising
- Location
- Salt Lake City, UT 84111
- Industries
- Advertising and PR Services
- Job Type
- Full Time
- Employee
- Years of Experience
- 10+ to 15 Years
- Education Level
- Bachelor's Degree
- Career Level
- Experienced (Non-Manager)
- Job Reference Code
- 521
Group Strategic Director
About the Job
Position Summary:
Develops and champions strategic insights for the agency through marketing, creative and interactive initiatives. Responsible for synthesizing analysis of the marketplace, customers, distrubution channels and competition to develop a strategic platform for excellent agency work. Internal advocate for these insights, and the target audience, during the development and execution of the agency's marketing solutions.
Key Accountabilities (Job Responsibilities):
• Understand the environmental context for a marketing challenge or opportunity including marketplace dynamics and competitive alternatives.
• Develop deep understanding of the target audience, whether B2B buyer, consumer or channel partner.
o Including: needs, environment, rational and emotional mindset, attitudes, business and purchasing dynamics, channels of purchase, etc.
• Effectively communicate these insights to the integrated agency marketing team to inform marketing strategy and program design.
o Market POVs
o Strategic Recommendations
o Positioning
• Author the “story” to be communicated via marketing: develops the messaging framework and key messages to motivate the desired behavior in a target audience.
o Messaging frameworks
o Target Personas
o Creative Briefs and/or Content Briefs
o General advocacy for the target throughout the strategic and creative development cycle
• Be an advocate and “truth-teller”: Help facilitate the creative, interactive and campaign development process by acting as a resource for internal teams and a conscience for the target audience.
• Manage primary and secondary research efforts related to the development of insights.
o Primary research brief/RFP; vendor evaluation and overall project management including review/collaboration on screeners, questionnaires, reports, etc.
o Secondary research collection, review and synthesis.
o Conclusions and recommendations based on research.
• Understand and champion program best practices within key segments, such as channel marketing, vertical marketing and relationship marketing in general.
• Collaborate with agency integrated marketing team to develop marketing strategy based on insights and best practices.
o Program definition
o Relationship marketing contact strategies
o Program elements/tactics
o Measurement/optimization strategy
• Partner with account service to set the strategic direction and prioritize the investments for the account.
• Strengthen the agency’s client relationships by earning the respect and trust of both internal and client teams.
Develops and champions strategic insights for the agency through marketing, creative and interactive initiatives. Responsible for synthesizing analysis of the marketplace, customers, distrubution channels and competition to develop a strategic platform for excellent agency work. Internal advocate for these insights, and the target audience, during the development and execution of the agency's marketing solutions.
Key Accountabilities (Job Responsibilities):
• Understand the environmental context for a marketing challenge or opportunity including marketplace dynamics and competitive alternatives.
• Develop deep understanding of the target audience, whether B2B buyer, consumer or channel partner.
o Including: needs, environment, rational and emotional mindset, attitudes, business and purchasing dynamics, channels of purchase, etc.
• Effectively communicate these insights to the integrated agency marketing team to inform marketing strategy and program design.
o Market POVs
o Strategic Recommendations
o Positioning
• Author the “story” to be communicated via marketing: develops the messaging framework and key messages to motivate the desired behavior in a target audience.
o Messaging frameworks
o Target Personas
o Creative Briefs and/or Content Briefs
o General advocacy for the target throughout the strategic and creative development cycle
• Be an advocate and “truth-teller”: Help facilitate the creative, interactive and campaign development process by acting as a resource for internal teams and a conscience for the target audience.
• Manage primary and secondary research efforts related to the development of insights.
o Primary research brief/RFP; vendor evaluation and overall project management including review/collaboration on screeners, questionnaires, reports, etc.
o Secondary research collection, review and synthesis.
o Conclusions and recommendations based on research.
• Understand and champion program best practices within key segments, such as channel marketing, vertical marketing and relationship marketing in general.
• Collaborate with agency integrated marketing team to develop marketing strategy based on insights and best practices.
o Program definition
o Relationship marketing contact strategies
o Program elements/tactics
o Measurement/optimization strategy
• Partner with account service to set the strategic direction and prioritize the investments for the account.
• Strengthen the agency’s client relationships by earning the respect and trust of both internal and client teams.
BA or BS Minimum 8 years experience in a related marketing function (public relations, advertising, marketing). Demonstrable capabilities in the areas of research, analysis, and messaging development. Firm grasp of the marketing discipline in general and business-to-business marketing specifically. Experience with B2B technology marketing, IT channel marketing, and ERP software marketing highly desired. Solid understanding of technology and technology marketing. Advanced business writing and oral communication skills. Proficiency with Microsoft Office applications, especially PowerPoint. Apply Online
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Contact Information
Amy Esser
McCann Erickson Advertising
Phone:
(801) 257-6966
