INTERACTIVE PRODUCER-CENTRICTV.COM | NEW YORK, NY

POSITION SUMMARY:

Centric seeks an experienced Interactive Producer for centrictv.com. S/he will report to the SVP of Business Operations for Centric and will be responsible for producing and maintaining Centric’s entire website and other interactive projects on centrictv.com and affiliated sites. Centric seeks a media enthusiast to do the following:

DUTIES AND PRINCIPAL RESPONSIBILITIES:

·         Create a content strategy for centrictv.com that is the best digital expression the brand

·         Create, manage and update the interactive experience for the entire Centric website, including home page executions, show pages, music, video and photo galleries and blogs.

·         Work with creative teams to identify priorities for online content features and promotion

• Work directly with on-air programming, on-air promos & graphics teams to harvest required original programming and promotion assets for site fulfillment
• Work with on-air scheduling & acquisitions team to secure assets from acquired and repurposed (BET and MTVN) shows
• Coordinate with music programming to facilitate content delivery from record labels and artists
• Coordinate and ensure delivery of video and photo upload for all content throughout the site
• Identify and coordinate content delivery from bloggers
• Identify and execute cross-promotional partnerships with other sites
• Create and execute Centric’s social media strategy (i.e., regular updates on Facebook, Twitter, etc.)
• Coordinate content sharing with BET.com
• Establish regular communication with BET Digital to ensure regular technical maintenance and upgrades to the site
• Develop and execute communities and interactive experiences for Centric tentpoles, specials and integrated marketing/sales sponsorships
• Participate in ad sales brainstorming to create digital sales opportunities.

BACKGROUND REQUIREMENTS:

• Prior interactive producer / development experience
• Competency with Content Management Applications, including open source platforms
• Strong project management experience
• Strong interactive writing, web producing and editing skills
• Excellent verbal communication skills
• Demonstrated creative ability
• Basic HTML and Photoshop skills a plus
• Interests (Internet, TV, Music and Print)

BET Networks is an Equal Opportunity Employer- EOE

About CENTRIC

Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today’s African-American and multicultural adult viewer.  With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today’s hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day. All night.

ABOUT THE COMPANY:

BET, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nation’s leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. 

The BET Network reaches more than 80 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. 

BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses:  BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks – BET J, BET Gospel, and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices; and BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production.

To Apply:

Qualified candidates may submit resume to Resumes@BET.net include

INTERACTIVE PRODUCER-CENTRIC in the subject line.