Company Overview:
Songbird Hearing is the #1 direct-to-consumer hearing aid company in the US.  Songbird is the hearing industry leader in
creating and marketing high-quality, low-cost hearing instruments for use by
Americans with mild-to-moderate hearing loss. 

The target market is huge - currently approximately 36
million Americans suffer from hearing loss, though only 1 in 5 wear a hearing
aid, with legacy industry issues such as high-costs and arduous fitting
processes cited among the barriers to getting a traditional hearing aid.

Songbird devices break down those barriers and enable
end-users and loved ones to purchase its products affordably and directly from
its websites and 800#s in minutes. In 2009, Songbird achieved the #1 position
in the direct-to-consumer hearing aid market and is poised to grow
substantially in 2010.

Background: The
company employs a multi-channel direct-response marketing model and is seeking
a Marketing Coordinator or Marketing Manager to support the VP of Marketing in
executing its direct-response marketing activities as well as its Customer
Relationship Management (CRM) programs.

Title of Marketing Coordinator or Marketing Manager will
depend on the experience level of the applicant.

Responsibilities:
The Marketing Coordinator/Manager will report to the Vice President of
Marketing, and is responsible for day to day activities regarding execution of
customers acquisition tactics Online and Offline, as well as Customer
Relationship Management, including being the point for Customer Service.  Some of these activities are as follows:

• Drives
  overall launch and Marketing project plans and overall operational
  timelines.
• Manages
  quality within the delivery of all Marketing operations, including set-up,
  execution, and reporting to ensure ability to effectively track all key
  metrics for Direct Response and Retail efforts.
• Drives
  Customer Service and CRM operations, including outbound customer
  communications and marketing as well as inbound handling of customer
  inquiries. Responsible for service quality improvement and will often be
  asked to respond directly to consumers.
• Manages
  overall Marketing budget, including overall forecasts and actuals
  reporting (with Finance lead).
• Manages
  return process with Customer Service and Quality Assurance teams.
• Supports
  the VP of Marketing and other members of the Songbird Management team on
  as needed basis, which may include analysis, drafting of creative briefs
  and copy, and other items as required.

Qualifications: The
person in this position will wear many hats, touching nearly every aspect of
the Marketing operations (internally and across outsourced agencies), and as
such requires flexibility, intelligence and analytical thinking, superior
people/team skills, and excellent communication skills both written and
oral.  Finally, since the internal
Songbird team is small, an ability to be a “self-starter” is critical. 

While a business-to-consumer Direct Response and/or Retail
background is preferred, it is more important that the Marketing Coordinator/Manager
be intelligent and ambitious about helping Songbird achieve its growth targets
and eager to learn and grow in this position. 
Several of the qualifications are as follows:

• BA/BS;
  MBA is a bonus.
• 2-5
  years in Marketing management position in a direct-to-consumer
  organization with a strong online presence.  Previous experience should include
  project management, campaign operations/reporting/analysis, and customer
  relationship marketing.
• Ability
  to manage multiple projects to successful and timely completion.
• Proficiency
  with all base computer business tools, including excel and powerpoint.  HTML skills, while not required, is a
  bonus.
• Excellent
  communication skills and ability to work effectively with and/or lead Marketing
  vendors/partners.

Note: while Songbird offers competitive benefits, the
company is not able to provide relocation support for this position.