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Job Summary
- Company
- Analytic Recruiting, Inc.
- Location
- Columbus, OH
- Industries
- Retail
- Job Type
- Full Time
- Employee
- Years of Experience
- 5+ to 7 Years
- Education Level
- Master's Degree
- Career Level
- Manager (Manager/Supervisor of Staff)
- Salary
- $83,000.00 - $100,000.00 /year
- Job Reference Code
- HF583-19029
Manager, Direct Marketing Testing and Analysis - Columbus, OH
About the Job
Keywords: Direct marketing, Data mining, Catalog, SAS, SQL, Multivariate, Marketing Optimization
Leading catalog and retail marketer seeks a Manager, Direct Marketing Testing and Analysis in its Columbus, Ohio headquarters. Responsible for the test and learn agenda and customer insights in support of Marketing programs to drive profitable sales. This position leads and manages the development of the testing agenda supporting seasonal planning process and in-season optimization. Supports all marketing offers, creative, usability, site performance, functionality and merchandising testing requests designed to improve overall business performance and customer engagement. This position develops robust insights from customer analytics and testing results to support the development of new programs and the optimization of existing programs.
Responsibilities:
• Develop long range seasonal testing agenda supporting all constituencies and aligned to support the annual and seasonal demand and OI objectives
• Develop and manage in-season optimization testing agenda supporting all drive-the-business activities
• Manage seasonal and in-season testing processes to ensure Marketing and cross-functional teams testing requirements are being captured, prioritized, executed, and results are being read out
• Develop appropriate testing designs to support multivariate testing
• Develop analyses to support new testing initiatives
• Lead cross-functional team to analyze and vet the business cases supporting all testing initiatives
• Develop relevant customer insights to influence program and offer strategy development in online and print marketing initiatives
• Provide weekly and monthly updates on test reads
• Make recommendations to leadership on test designs and success metric assessment
Qualifications:
• MBA or Master's degree with Marketing, Mathematics, Statistics, Quantitative, or Finance undergraduate degree
• 5-8 years of direct marketing experience with a high level of project and process management
• Significant experience designing, implementing, and reading multivariate direct marketing tests
• Use of large scale data warehouses, SQL, and SAS to analyze data in support of testing initiatives
• Proficiency or familiarity with Omniture SiteCatalyst a plus
• Demonstrated ability to drive direct marketing strategy through highly analytical learning agenda
• Excellent multi-tasking and problem solving skills along with ability to meet aggressive deadlines
• Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
• Excellent analytical skills
• Superior process-management skills
• Ability to matrix manage and lead cross-functional teams
• Excellent organizational skills and ability to take initiative
Salary: $83,000 - $100,000 +
Refer to Job# 19029- Monster and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your recruiter contact.
Leading catalog and retail marketer seeks a Manager, Direct Marketing Testing and Analysis in its Columbus, Ohio headquarters. Responsible for the test and learn agenda and customer insights in support of Marketing programs to drive profitable sales. This position leads and manages the development of the testing agenda supporting seasonal planning process and in-season optimization. Supports all marketing offers, creative, usability, site performance, functionality and merchandising testing requests designed to improve overall business performance and customer engagement. This position develops robust insights from customer analytics and testing results to support the development of new programs and the optimization of existing programs.
Responsibilities:
• Develop long range seasonal testing agenda supporting all constituencies and aligned to support the annual and seasonal demand and OI objectives
• Develop and manage in-season optimization testing agenda supporting all drive-the-business activities
• Manage seasonal and in-season testing processes to ensure Marketing and cross-functional teams testing requirements are being captured, prioritized, executed, and results are being read out
• Develop appropriate testing designs to support multivariate testing
• Develop analyses to support new testing initiatives
• Lead cross-functional team to analyze and vet the business cases supporting all testing initiatives
• Develop relevant customer insights to influence program and offer strategy development in online and print marketing initiatives
• Provide weekly and monthly updates on test reads
• Make recommendations to leadership on test designs and success metric assessment
Qualifications:
• MBA or Master's degree with Marketing, Mathematics, Statistics, Quantitative, or Finance undergraduate degree
• 5-8 years of direct marketing experience with a high level of project and process management
• Significant experience designing, implementing, and reading multivariate direct marketing tests
• Use of large scale data warehouses, SQL, and SAS to analyze data in support of testing initiatives
• Proficiency or familiarity with Omniture SiteCatalyst a plus
• Demonstrated ability to drive direct marketing strategy through highly analytical learning agenda
• Excellent multi-tasking and problem solving skills along with ability to meet aggressive deadlines
• Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
• Excellent analytical skills
• Superior process-management skills
• Ability to matrix manage and lead cross-functional teams
• Excellent organizational skills and ability to take initiative
Salary: $83,000 - $100,000 +
Refer to Job# 19029- Monster and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your recruiter contact.
