Job Overview:     

The Manager, Email Campaigns oversees and manages all aspects of email marketing programs across all of Musician’s Friend web properties.  Reporting to the Director of Marketing, Business Intelligence the Manager of Email Marketing will collaborate closely with Brand teams and Business Intelligence to optimize email communications.  This role will be responsible for evaluating and improving email marketing activities through segmentation, testing, targeting, and contact optimization with the goal of improving customer value.                                       

Responsibilities:

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  Manages 2-3 Email Marketing Specialists with responsibility across brands


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  Responsible for campaign planning and management across brand teams.


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  Provide leadership, strategy and vision for the email channel.


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  Develop email which includes segmentation, cadence, sequencing and dynamic content targeting.


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  Present annual, quarterly and monthly email plan to the brand teams.


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  Lead efforts to maximize email file growth and quality, monitoring deliverability and opt-outs.


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  Maintain best practices for email hygiene, privacy, and opt-in standards.


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  Work with brand managers and merchandising to leverage promotional calendar, events, and creative content.


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  Develop testing strategies for template formats, subject lines and content presentation.


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  Tests personalized elements to prioritize available content appropriately.


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  Responsible for forecasting and expense tracking.


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  Perform ad hoc analyses at the request of the brand teams, in partnership with Business Intelligence.


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  Ensure promotional messaging and creative consistency across advertising programs where appropriate.

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, or related field.


• Extensive online marketing experience, especially managing ROI-positive acquisition programs of significant value in a highly competitive market.


• Solid background in campaign optimization, performance management, and testing are essential.


• 5+ years experience in consumer internet and e-commerce.


• 2-3 years in a marketing leadership role.


• Excellent verbal, written, presentation and analytical skills.


• Innovated, curious and with strong problem solving skills.


• Results driven.


• Deep understanding of customer segmentation strategies in a direct marketing environment.


• Specific knowledge if email metrics and analysis.


• Up to date knowledge of email best practices and legislation.


• Strong organizational and management skills.


• Service-oriented and detail-oriented individual.


• Ability to work well under tight deadlines.


• Team player.


• Interest in music and experience working in music industry a plus.