Monster
 
 
 
 

Job Summary

Location
Aurora/Denver, CO 80124
Industries
All
Printing and Publishing
Job Type
Full Time
Education Level
Bachelor's Degree
Career Level
Manager (Manager/Supervisor of Staff)
Job Reference Code
229409979

Manager- Lead Acquistion Strategies

About the Job



Manager- Lead Acquistion Strategies

Job Label:
RHD-CORPIX-MGLAS

Looking for your next high impact, high profile opportunity? Look no further than the Manager- Lead Acquisition Strategies in Lone Tree, Co with Dex, one of the nation’s leading local search and directory providers. In this pivotal role, you will deliver value to Dex and its advertisers in the form of best in class directory products and marketing services through astute consumer and user trend analysis that will enable our advertisers to better position their products and services on our platforms. You will be challenged to grow consumer usage through the ongoing support of existing products. You will also be tasked to develop and implement results analysis to maintain the validity of our investments, and strategic analysis of new product and service opportunities that ensure sound business investments. This is a newly created position where your expertise and success is pivotal to our success.

R.H. Donnelley (RHD), the parent company of Dex, is one of the nation's leading local search providers and directory publishers. The company generates revenue through the sale of solution-based programs that provide advertisers with large volumes of leads from consumers who are ready to buy the products and services our advertisers offer. The company has more than 3,800 employees operating in 28 states across the United States. Every day, consumers rely on the company's more than 600 directories, online city guides, and search websites to find businesses that provide the services they need. RHD's directories, which have a circulation of approximately 80 million, are marketed under three of the industry's most recognized brands: Dex Yellow Pages, AT&T Real Yellow Pages in Illinois and Northwest Indiana, and CenturyLink (formerly EMBARQ) Yellow Pages™.

As the Manager of Lead Acquisition Strategies, your primary mission will be the generation of leads for RHD advertisers in various product platforms through analysis of usage, planning and implementing Initial platforms that you will be assisting on from day one are RHD's non-traditional print product delivery network and the company's voice-based directory platform, 1-800-Call Dex. Leverage your creativity by identifying advertisers and consumer trends that optimize lead generation. In this position you will drive change and make strategic recommendations to Marketing Leadership that help to shape our services. Strong attention to detail will help you to perform analysis for evaluating new product opportunities and aid in improving the lead generation performance of existing product lines. This is a high- impact, high- profile opportunity where polished communication skills with internal and external partners will be essential to modifying strategies and operations for delivery of optimum leads to advertisers. If you are motivated and possess the skills and enthusiasm to thrive in a dynamic environment, we can offer you a challenging and exciting career with an excellent salary and benefits package.

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Related Keywords:
product management, marketing manager, data generation, data analysis, consumer analytics, advertising analytics, modeling advertiser, consumer trends, Price to Value Sensitivity modeling, vendor communications, vendor planning, Word, Excel, PowerPoint and Access, business development, traffic manager/traffic management, Product Development, subscription development, content distribution, content syndication
 
 

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