Manager, Marketing Research & Analytics

ENTER JOB DESCRIPTION

• Implement, improve and update FDD's marketplace performance.
• Develop fact-based plans for marketing spend, business case and pricing actions.
• Lead development of standardized metrics and operating principles.
• Assist in development of general principles that guide investment of marketing funds.
• Lead and direct vendors to provide fact-based insights to the marketing and selling teams for strategic and tactical business issues.
• Manage areas such as spending management, market structure, optimizing retail execution, pricing elasticity and price and promotions optimization projects. 

ENTER JOB REQUIREMENTS

• MBA highly desirable, Quantitative Methods (preferred)
• 8 -10 years experience in Analytics -- modeling and analyzing consumer brands using state of the art techniques and systems, in CPG industry preferred
• Develops strong interactive relationships with marketing and sales personnel
• Thrives in an entrepreneurial, fast-paced environment
• Requires deep understanding of marketing research techniques and applications. 
• Responsible for developing and team relationships with suppliers and partner vendors
• Comfortable interacting with senior leadership
• Demonstrated analytical acumen utilizing a variety of information & tools (IRI< Spectra, panel data, Mintel, etc,)
• Strong presentation, platform and communication skills
• Proficient in MS Office (Excel, Word, PowerPoint).
• Ability to manage multiple priorities.