• Company:
  Day-Timer, ACCO Brands Corporation
• Location:
  East Texas, PA 18046
• Job Category:
  Marketing/Product
• Occupations:
  Brand/Product Marketing;Direct Marketing (CRM);Product Management
• Career Level:
  Experienced (Non-Manager)

Manager, New Product Marketing

Manager, New Product Marketing

Day-Timer a division of ACCO Brands Corporation, one of the world's largest suppliers of branded office products, with annual revenues of nearly $2 billion, is seeking a Manager, New Product Marketing.  This means we need a talented individual like you to join this great organization and be part of the Day-Timer Team located in East Texas, PA (suburban Philadelphia).
 
The New Product Marketing Manager will be capable of planning and executing the new product development plan for Day-Timer at a strategic and tactical level; with primary emphasis on products outside the traditional printed Day-Timer products. Through knowledge of consumers and marketplace, he/she will leverage the brand and create competitive differentiation by using new electronic technologies and partnering with licensors/vendors to develop products, apps and services to meet today's consumer needs and add value to their lives. 
 
Working in a fast pace environment and leading internal and external teams, he/she will ensure that well defined new products drive new customer acquisition across all sales channel (Direct and Wholesale) leveraging diverse marketing techniques (i.e. internet, catalog and on-shelf retail) and for all global markets (NA, UK and AU) and deliver sales and profit
growth.

PRINCIPAL ACTIVITIES 

• Develop product marketing models beyond today's experience (i.e. licensing, royalty, sponsorship, revenue sharing business arrangements).
• Strong working Knowledge and Understanding of consumer habits, behaviors and competitive options to carve out DT "Blue Ocean" business opportunities.
• Manage projects at various stages from concept to handoff.
• Create financially viable new revenue streams consistent with DT Strategic Plan to leverage brand equity.
• Go beyond "core" focus by customer segment, product and service.
• Expand and enhance brand vision based on consumer needs.
• Develop the methodology to cost effectively and test, and prototype, to successfully launch product marketing initiatives.
• Determine Marketing, Financial and Operational Resources required throughout the company to facilitate success.
• Take Leadership role in Corporate Strategic Planning Process.
• Create P&L results model; with both vertical and horizontal accountability.
• Focus on end consumer behavior and the ability to enhance their lives.
• Passionate, confident, and accountability in driving "new Big ideas."
• Create operating contribution growth which will be consistent with end consumers across all channels and markets through the development of products, services and partnerships.
• Ability to accurately predict and deliver results consistent with business plans.
• Measure and manage new product development investments.
• Establish Brand positioning & competitive differentiation platforms in order to win against the competition and deliver unique benefits.

EXPERIENCE

• Minimum of 5+ years experience in Strategic Marketing and long term Key Strategic Product Marketing Development is required
• Launching of new products is a requirement. 
• Experience with Licensing is preferred.
• Proven past experience with Top consumer brands, an electronic component is required.
• Demonstrated creativity and milestone project management is required
• A market research background is required
• Apps uploads experience is preferred.
• Must have the ability to successfully manage several initiatives and/or projects simultaneously
• Self motivation and attention to detail is required
• Ability to flourish in a fast-paced environment is required
• Strong analytical skills are required
• This position requires excellent written and verbal skills, able to present ideas and products to various groups in the organization; Leadership skills particularly of cross-functional teams
• Solid computer skills (Word, Excel, Access, PowerPoint, Outlook) for data analysis, research, communication, presentations, database software and web knowledge a plus
• Has experience linking Strategic New Product Vision to Channel Marketing plans.
• Local candidate required

EDUCATION

Four-year degree in Marketing/Business Administration or related field is required. Preferred MBA.

ADDITIONAL INFORMATION/EXPERIENCE 

• Ability to dedicate significant business hours while joining a group of dedicated employees.  This position is a newly developed opportunity for Day-Timer.

ACCO Brands Corporation markets products in over 100 countries across the globe through our own sales force and distribution networks.

A global office products powerhouse, our leading brands help people work better in every workspace, everywhere. You know these indispensable products as Wilson Jones binders ... Swingline staplers and punches ... Day-Timer personal organizers ... Quartet white boards and easels... Kensington computer accessories... and more... Under the GBC banner, ACCO Brands is also a leader in serving professional printers, government and corporate markets, providing print finishing, laminating and commercial binding equipment.

After more than 100 years of leadership in the office products industry, we look forward to continuing our tradition by hiring talented individuals guided by a spirit of innovation.

Our Day-Timers business unit, located just outside Allentown, PA, specializes in personal organizers and accessories.

ACCO Brands Corporation is an Equal Opportunity Employer