Job Summary
- Location
- Raleigh, NC 27636
- Industries
- Computer/IT Services
- Job Type
- Full Time
- Employee
- Years of Experience
- 7+ to 10 Years
- Career Level
- Manager (Manager/Supervisor of Staff)
- Job Reference Code
- 333
Manager, Product Marketing and Communications
About the Job
GXS is seeking a Manager of Product Marketing and Communications to create interactive and direct marketing campaigns resulting in qualified lead generation.
Job Requirements:
- Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management
- Manage and develop corporate events with cross-functional teams to support customer relationships and roadmap strategies
- Arrange public appearances, lectures, contests, or exhibits for customers to increase product and service awareness and to promote goodwill
- Delivery of strong, branded campaigns to support business goals, creative web-based copy and multi-media content, webinar promotions, e-surveys and industry-focused e-newsletters
- Manage and develop industry-specific trade show programs and logistics including communications
to support lead generation objectives and promotions strategies
- Brief and train the sales force and assist the sales force to qualify and close deals
- Writing content for all communications vehicles, and final proofing of all marketing programs materials
- Develop and maintain product master data management microsite and manage content revisions and translation process as needed
- Prepare or edit organizational publications for internal and external audiences and overseeing the implementation of marketing communication plans with outside contractors, agencies, and consultants as needed for production
- Plan and direct development and communication of informational programs to maintain favorable market perceptions of the organization's accomplishments and agenda
- Respond to requests for information from the media, industry analysts, and industry standards groups
- Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strong writing, editing and proofreading skills; thorough understanding of the Chicago Manual of Style for editing
- Solid understanding and utilization of all marketing mediums
- Ability to manage multiple projects on time and within budget
- Thorough understanding of writing content for search engine optimization
- Excellent verbal communication skills
- Must be a team player in a dynamic, fast-paced environment and eager to learn
Education and Experience
- BA degree in Marketing, English, Communications, Journalism, or equivalent years of experience in a related field
- 7+ years of experience in providing retail and consumer products sectors marketing communications
GXS Overview
GXS is a leading worldwide provider of business-to-business EDI and supply chain integration, synchronization, and collaboration solutions. The company operates one of the world’s largest secure business-to-business (B2B) global networks, enabling more than 40,000 businesses, including 75 percent of the Fortune 500, to conduct business together in real time.
GXS offers an extensive range of outsourced EDI and supply chain management solutions to help companies, both large and small, connect worldwide with their business partners, synchronize product and price information, optimize inventory control management and demand forecasts, and speed the overall performance of their global supply chains. With the broadest array of outsourced EDI and supply chain management solutions as well as an unsurpassed worldwide reach, GXS ensures No Trading Partner is Left Behind.
Req. Code : 333
Organizational Unit : Product Master Data Management
% of Travel Required : 0-20%
Shift/Hours : First Shift (Day)
Job Requirements:
- Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management
- Manage and develop corporate events with cross-functional teams to support customer relationships and roadmap strategies
- Arrange public appearances, lectures, contests, or exhibits for customers to increase product and service awareness and to promote goodwill
- Delivery of strong, branded campaigns to support business goals, creative web-based copy and multi-media content, webinar promotions, e-surveys and industry-focused e-newsletters
- Manage and develop industry-specific trade show programs and logistics including communications
to support lead generation objectives and promotions strategies
- Brief and train the sales force and assist the sales force to qualify and close deals
- Writing content for all communications vehicles, and final proofing of all marketing programs materials
- Develop and maintain product master data management microsite and manage content revisions and translation process as needed
- Prepare or edit organizational publications for internal and external audiences and overseeing the implementation of marketing communication plans with outside contractors, agencies, and consultants as needed for production
- Plan and direct development and communication of informational programs to maintain favorable market perceptions of the organization's accomplishments and agenda
- Respond to requests for information from the media, industry analysts, and industry standards groups
- Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strong writing, editing and proofreading skills; thorough understanding of the Chicago Manual of Style for editing
- Solid understanding and utilization of all marketing mediums
- Ability to manage multiple projects on time and within budget
- Thorough understanding of writing content for search engine optimization
- Excellent verbal communication skills
- Must be a team player in a dynamic, fast-paced environment and eager to learn
Education and Experience
- BA degree in Marketing, English, Communications, Journalism, or equivalent years of experience in a related field
- 7+ years of experience in providing retail and consumer products sectors marketing communications
GXS Overview
GXS is a leading worldwide provider of business-to-business EDI and supply chain integration, synchronization, and collaboration solutions. The company operates one of the world’s largest secure business-to-business (B2B) global networks, enabling more than 40,000 businesses, including 75 percent of the Fortune 500, to conduct business together in real time.
GXS offers an extensive range of outsourced EDI and supply chain management solutions to help companies, both large and small, connect worldwide with their business partners, synchronize product and price information, optimize inventory control management and demand forecasts, and speed the overall performance of their global supply chains. With the broadest array of outsourced EDI and supply chain management solutions as well as an unsurpassed worldwide reach, GXS ensures No Trading Partner is Left Behind.
Req. Code : 333
Organizational Unit : Product Master Data Management
% of Travel Required : 0-20%
Shift/Hours : First Shift (Day)
