National Grid (LSE: NG.; NYSE:NGG) is an international electricity and gas company and one of the largest investor-owned energy companies in the world. We play a vital role in delivering gas and electricity to many millions of people across Great Britain and northeastern US in an efficient, reliable and safe manner. We are committed to safeguarding our global environment for future generations and providing all our customers with the highest standards of service through investment in our networks and through our talented, diverse workforce.

National Grid owns the high-voltage electricity transmission network in England and Wales and operates the system across Great Britain. It also owns and operates the high pressure gas transmission system in Britain and its distribution business delivers gas to 11 million homes and businesses.

In the US, National Grid distributes electricity to nearly five million customers in Massachusetts, New Hampshire, New York and Rhode Island. Owning 4,160 megawatts of electricity generation, it is the largest power producer in New York State supplying power to over one million customers on Long Island. It is also the largest distributor of natural gas in the northeastern U.S., delivering gas to 3.4 million customers in New York, Massachusetts, New Hampshire and Rhode Island.

National Grid also has a number of related businesses such as LNG importation and storage, land remediation and metering.

Manager to support Brand and Marketing Communications in leading utility company

OCCUPATION:
Market Research;Marketing Communications;General/Other: Marketing/Product

Job Responsibilities:

 

- Drive business results and customer satisfaction through consistent, integrated, on-strategy Conversion marketing communications that

position National Grid as a leader in energy management. 

 

- Lead a team of marketing communications professionals who are responsible for developing and implementing Conversion marketing communications strategies. 

 

- Optimize the marketing communications budget to efficiently deliver objectives.

 

- Implement communications processes that improve the effectiveness and efficiency of Conversion marketing communications development and implementation. 

 

- Manage external communications agency relationships to create Conversion marketing communications that deliver upon strategies and drive results.   

 

Strategy Development and Implementation

- Lead development of innovative Conversion marketing communications strategies based upon marketing strategies. 

 

- Lead a client/customer focused team that develops efficient and effective Conversion marketing communications strategies and moves them through to execution.

 

- Consistently monitor the marketplace (utilizing internal and external resources) – understand Conversion target audience and marketing communications trends and apply that knowledge to recommend new marketing communications strategies/vehicles.

 

- Help increase customer satisfaction through the development and implementation of attention getting, simple, clear, useful Conversion marketing communications. 

 

 

Process Management

- Work with team members to implement a marketing communications process which facilitates the efficient development and execution of Conversion marketing communications.

 

Marketing Communications Performance Management

- Ensure learning from Conversion communications efforts is tracked and utilized within the organization and that learning from previous communications efforts is incorporated into future efforts. 

 

Agency Management

- Manage marketing communications agency relationships for development of Conversion communications. 

 

Financial Management

- Recommend budgets for Conversion communications efforts – ensure all dollars maximize business results as efficiently as possible. 

 

Culture Transformation

- Help lead cultural transformation of marketing organization. 

 

- Ensure all personnel work through the leadership qualities and are driven by customer intelligence and financial strategic thinking.

 

- Ensure financial management becomes a critical component of the Conversion marketing communications strategy.

 

Personnel Development

- Develop a team which collaborates and works closely with all areas of marketing in particular Marketing Strategy and Intelligence & Metrics.

 

- Develop team of Conversion marketing communications “specialists” and provide coaching to assist them in achieving functional mastery and their respective accountabilities. 

 

Job Qualifications:

 

- Marketing or Marketing Communications degree required (MBA a plus)

 

- 4+ years of marketing communications and branding experience required (experience with a major consumer products or services company a plus)

 

- Experience in both residential and business marketing communications strategy development

 

-  Experience in managing a marketing communications plan that included multiple media vehicles

 

- Experience in managing a marketing communications process and agencies

 

- Experience in managing a marketing communications budget of at least $4MM

 

- Experience in metrics and marketing research (in the context of branding and marketing communications)

 

- Experience in managing personnel (at least 2 direct reports) – demonstrated ability to lead and motivate a marketing communications team to meet client needs and achieve results

 

- Strong Communications (inc: Listening) and Conflict Resolution skills; leadership and cross function Collaboration skills – proven ability to build consensus for recommended ideas and projects and work effectively with peers and clients

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