We create products, services & opportunities
that connect people & grow businesses.
Taylor Corporation is a global company providing business and personal communications products, technologies and services.
We became an industry leader by investing in our people and by encouraging them to look at the world from many different
perspectives. This enables us to create and deliver products and services people value and to identify the opportunities that
improve lives and build businesses.
Marketing Analyst
Job Summary:
The Marketing Analyst will perform market, vertical(s) and customer/prospect analysis, manage lead generation process in CRM system and provide marketing and sales training and support for the Commercial Print Group.
Duties and Responsibilities:
MARKET, VERTICAL(S) AND CUSTOMER/ PROSPECT ANALYSIS
- Analyze current verticals and prospect needs vs. Commercial Print Group capabilities
- Identify compatible market niches to utilize plant capacity and capabilities
- Identify and define new vertical market niches or existing vertical market opportunities
- Communicate new market, client and prospect information to sales team
- Monitor global perspective on our verticals, plan and communicate vertical challenges and opportunities.
- Assist in determining market segment strategies
- Visit major accounts periodically (market trends analysis)
CRM AND LEAD GENERATION
- Drive implementation of CRM system
- Maintain CRM system, updates and enhancements
- Train sales staff on CRM and market specific value propositions
- Guide efforts of the Commercial Print Group's Lead Generation team
- Assist in target account selection and qualification of targets with companies
MARKETING AND SALES TRAINING & SUPPORT
- Develop requirements necessary to drive a marketing visibility strategy through CRM utilizing direct mail, email marketing efforts, etc.
- Assist Marketing Manager in creating a marketing plan for Commercial Print Group companies and vertical(s)
- Work with Marketing Manager to coordinate and develop promotional programs
- Develop training tools for sales team on market segment value and value base selling
- Aid coordination of customer visits and client presentations with Commercial Print Group companies
- Work with VP Sales to identify market needs, specific capabilities and future objectives
- Represent Commercial Print Group at conferences, trade shows and customer events
- Perform other duties as assigned
Job Requirements:
Four year degree in related field required
- Minimum 5+ years experience
- Excellent written and oral communication, analytical and interpersonal skills
- Strong multi-tasking capabilities, attention to detail, team and analytical skills
- Strong computer skills required, with experience in Microsoft applications
- Ability to travel as needed
