Job Summary
- Company
- Biscom, Inc.
- Location
- Chelmsford, MA 01824
- Industries
- Computer Software
- Job Type
- Full Time
- Employee
- Years of Experience
- 2+ to 5 Years
- Education Level
- Bachelor's Degree
- Career Level
- Experienced (Non-Manager)
- Salary
- 45,000.00 - 65,000.00 USD /year
Marketing Communications Specialist
About the Job
If you have experience promoting B2B products using web-based technologies and would like the opportunity to work within a market leader in document communications and security software, we’re very interested in hearing from you.
Biscom is looking for an experienced and energetic technology marketing professional who has the skills to improve web traffic and lead generation. Experience producing B2B programs for digital, print and web, and the ability to adapt quickly in a changing environment are ideal.
About Us
BISCOM, Inc. (www.biscom.com), founded in 1986, pioneered the computer fax server and host computer integration marketplaces with its award-winning FAXCOM enterprise fax management solutions. BISCOM has evolved into a provider of multiple successful industry product lines, including file transfer, secure messaging, and file conversion. Biscom has over 3000 business customers including over 50% of the Fortune 1000. Our valued employees are the reason BISCOM has achieved consistent profitability and revenue growth for 20+ years.
Duties and Responsibilities
• Work closely with the Marketing Manager to develop a marketing communications and content distribution plan for eCampaigns, eNewsletters, webinars, whitepapers, blog articles, etc.
• Serve as our Email Marketing guru and the primary driver behind Biscom’s email communications strategy.
• Maintain Biscom web site on a regular basis to improve conversation rates and key site metrics.
• Coordinate communications projects with vendors and contractors and develop event and promotional materials and collateral.
• Manage and monitor company brand online using Social Media and various tools and networks.
• Produce and edit marketing materials including: case studies, binders, brochures, direct mailings, data sheets, internal marketing bulletins and more.
• Help to develop creative, “out-of-the-box” viral marketing tools and campaigns
• Review and edit existing promotional materials for marketing effectiveness and adherence to brand guidelines.
Our ideal candidate will have:
• A Bachelors degree in business, communications, marketing or related field.
• 3-5 years in B2B high-tech marketing required, preferably with enterprise software.
• Expert in email marketing and proven experience executing targeted eCampaigns that produce positive results.
• Experience with SEO and SEM, Pay Per Click (PPC) experience helpful but not required.
• Intermediate knowledge of both web and marketing metrics, experience with Google Analytics and SalesForce.com.
• Experience planning and executing webinars.
• Strong knowledge of social media and well developed skills in building and maintaining company brand and relationships.
• Advanced understanding of website usability concepts and best practices.
• Working knowledge of HTML, CSS and forms.
• Experience using Adobe Dreamweaver, InDesign, Photoshop, and Illustrator.
• Solid understanding of online marketing and web-based user acquisition methods.
• Strong verbal and written communication skills.
• Attention to detail and an eye for quality, with the ability to grasp and translate technical capabilities into benefits.
• The enthusiasm to always learn and the ability to think creatively and strategically.
• A willingness to undertake a varied workload.
• Local candidates only, located in greater Boston / So. NH area
Benefits
BISCOM offers the successful candidates an exciting, high energy, teamwork driven environment in a new business division. We offer a competitive salary and superb benefits including medical/dental/vision, life/disability insurance, paid holidays, and a 401(k) plan.
How to Apply
If this position sounds like it’s for you, please submit your resume to jmeher@biscom.com with “MarComm Specialist” in the subject line in addition to writing samples. An online portfolio and/or examples of email marketing campaigns you created would also be very beneficial (note: please do not send eCampaigns in a separate email from your resume. Thank you).
Company Tools
Contact Information
Biscom, Inc.
