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Marketing Communications Manag...

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Job Summary

Company
Anthem
Location
Thousand Oaks, CA
Industries
Other/Not Classified
Job Type
Full Time
Employee
Career Level
Experienced (Non-Manager)
Job Reference Code
4298_PS1792

Marketing Communications Manager (Member Engagement) - PS1792

About the Job

Description
Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.
Marketing Communications Manager (Medicare)
Location: Any US; Thousand Oaks, CA strongly preferred
Responsible for developing and managing multi-channel member communications for our Medicare program. Primary duties include, but are not limited to:
  • Develops member communications strategies, writes engaging and behaviorally motivating content, and manages communications and materials end-to-end.
  • manages marketing communications and marketing material production.
  • Defines and establishes appropriate communication strategies and timelines to support corporate and operational initiatives.
  • Develops materials, and develops communications.
  • Creates and maintains departmental communication projects and materials, and assists in production and distribution.
  • Explores and implements additional ways to promote additional programs.
  • May manage the account web site, training and communications to the account and the operations and implementation team.
Qualifications
Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background. Prior experience in communications and marketing in a health care environment preferred.
  • Ideal candidate will have a blend of strong creative writing talent, project management skills, basic data management (able to build complex material grids), and good interpersonal skills.
  • Must be organized and efficient, be able to quickly acquire and leverage research, product benefit and clinical program knowledge, and be experienced in creating effective, member-focused campaigns.
  • Experience with senior audiences and/or health care are each a plus.
  • Marketing/Ad agency experience helpful.

Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.

 

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