Marketing Database Analyst

About the Job
WebMD is the leading provider of health information services, serving consumers, physicians, other healthcare professionals, employers and health plans. The online healthcare information, decision-support applications and communications services that we provide:

- Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information.

- Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

- Enable employers and health plans to provide their employees and plan members with access to personalized health and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

Marketing Database Analyst or Manager
 Duties
o Primary responsibility is to: 1) provide ad hoc analytical support to efforts to optimize user interaction and financial return from internet website, and 2) develop and automate client reporting.
o Includes completion of financial, operational, and marketing analysis to discover answers to business questions
1. Meet with marketing, project management and product management staff, at all levels, to understand goals and data sources
2. Identify appropriate data to investigate
3. Develop analyses to provide operational and strategic information
4. Validate quality of data in analysis
5. Present findings with action items
o Includes development and automation of monthly client reports that can not be supported through standard processes
1. Support pre-sales with reporting capabilities support
2. Develop and run Oracle-based standard client reports
o Types of analysis will include spreadsheet, database and web analytics
1. Work with web analytics package to monitor performance of web sites (e.g. Omniture Site Catalyst)
2. Consolidate operational, performance and marketing information into summary excel spreadsheets for presentation to management
3. Conduct database analysis (writing and running queries against multiple databases in various environments) (e.g. Oracle, SQL, Access)

o Intellectual curiosity
o Self starter
o 3-4 years experience in financial or marketing analysis
o Strong database analysis experience
o Excel and database analysis skills (e.g. Access, SQL, Oracle)
o Comfortable with Powerpoint and making presentations to large and small groups in planned and ad hoc environments
o Ability to explain complex quantitative analyses to senior management
o Excellent organization and documentation skills
o Strong ability to multi-task in a fast-paced environment
o Strong ability to be responsible, accountable and result-driven