Candidate requirements:

    The effective candidate will need:

• To be able to provide and carry out an effective marketing effort for Select Actuarial Services

      The Ideal Candidate will have:

• An existing and comprehensive knowledge of the insurance industry
• A recognized level of experience in several disciplines within the insurance industry
• Ability to be “up to speed” quickly, and to assimilate all the capabilities of Select Actuarial Services, the current areas of focus and the current services being provided to the clients
• Knowledge of the industry’s broad utilization of actuarial services (predominately What, Where, How and Who) and be able to identify those to whom Select should be marketing its services
• Experience developing and enhancing marketing materials
• Ability to effectively communicate the benefits presented by providing independent actuarial services and studies, or in utilizing out-sourced actuarial services for all or a portion of the prospective client’s needs
• A working knowledge of competing actuarial firms, their capabilities, business focuses and client pricing factors/determinations
• Ability to extol the values of long term relationships effectively

 Marketing Director Job Description:

• The Marketing Director will formulate a marketing plan.  This plan should include the following attributes:
  • Be designed to reach a broad spectrum of potential clients and insurance services providers
  • Address achieving an increase in the number of firms where Select Actuarial Services has achieved recognition as being a high quality actuarial resource
  • Address and determine how the plan will be communicated to its target markets, and identify specific sectors where greater marketing efforts will be focused
  • Analyze and identify metrics surrounding current clients for purposes of recognizing which potential clients are more profitable and desirable
• Work with partners to establish a marketing budget
• Identify and attend meetings of relevant professional organizations in order to promote Select
• Respond to Requests for Proposals
• Attend client meetings in order to establish and maintain relationships with clients
• Identify and contact prospects
• Lead in the development and enhancement of marketing materials (brochure, website, etc.)
• Provide quarterly progress reports to partners