Marketing Manager - Internet Marketing

Status:Full Time, Employee
Job Ref Code:090041827
Job Location:Wilmington, DE 19801

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.6 trillion and operations in more than 50 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset and wealth management, and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its JPMorgan and Chase brands.
 
If you're interested in working in an environment where leadership, excellence, integrity and diversity are among our core principles, then explore the opportunities at JPMorgan Chase.  Further information about careers at JPMorgan Chase can be found on our website:
www.jpmorganchase.com/careers.
 
As a marketing senior manager, within Credit Card Services, you will be responsible for Internet marketing channel strategy to acquire new customers for Chase branded and co-branded products.  This includes marketing strategy, portal design, internal ad serving, banners and SEO/SEM.   
 
The ideal candidate will have an extensive background in ROI-based online marketing; have demonstrated innovation in creating new internet marketing strategies and tactics; and have website design/optimization experience. 
 
Responsibilities:
·    Play a leadership role in redesigning Chase.com to create an optimal sales experience for new and existing customers.
·    Identify and work collaboratively to implement universe expansion acquisition opportunities online, across Chase's web sites, affiliates, 3rd party media buys and partner web properties
·    Develop strategic media opportunities to increase efficiency and reduce average customer acquisition costs
·    Consultation with Relationship Management team on strategy and results
·   Attend meetings and prepare presentations to update internal clients, partners and senior management
·   Ongoing forecasting to review risks and opportunities for online channel programs
·    Demonstrated ability to manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
·    Strategic leadership on Chase Brand Campaigns and new partner launches with online initiatives
·    Act as a subject-matter expert on cross functional projects and initiatives that impact online or offer opportunity/universe expansion
·    Utilize internal/external reporting and analysis to make ongoing campaign optimization recommendations
Management of direct reports as well as, of cross functional teams


  • A Bachelor's Degree is required.  Course work in marketing, advertising, or communications is preferred.

  • Five plus years experience in online marketing 

  • Portal design, Ad Serving / Optimization experience highly desired

  • Experience working with online performance tracking, optimization and measurement tools.  Strong ROI focus with ability to analyze reports to develop ongoing recommendations.

  • Experience in managing vendors

  • Marketing functional, technical and operational knowledge important

  • Strong communication skills and the ability to work independently, as well as, lead cross-functional teams is required

  • Strong project management, multi-tasking, leadership skills

 










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JPMorgan Chase is an Equal Opportunity and Affirmative Action Employer, M/F/D/V.

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