Job Summary
- Company
- The Denzel Group
- Location
- Allentown, PA 18103
- Industries
- Biotechnology/Pharmaceuticals
- Healthcare Services
- Medical Devices and Supplies
- Job Type
- Full Time
- Employee
Marketing Manager
About the Job
Marketing Manager - I.T.
EXPERIENCE
**5 plus years experience in product marketing (exceptional candidates with lesser experience would be considered). Healthcare IT and/or medical device industry, Life Science experience preferred but not required. Candidates with strong technical background from Nextgen, Siemens, Eclipsys, IMS Health would be great!
**Bachelor's degree in marketing or business is required. MBA is preferred.
**Proven track record of launching highly successful products to the marketplace. Experience with commercially shipping software.
**Some global or international experience is preferred.
RESPONSIBILITIES
**Define sales and market objectives. Identify financial, market share, and competitive objectives.
**Support sales to ensure objectives are being met by managing trade shows and supporting sales meetings. Provide win/loss analysis.
**Develop life-cycle strategies to ensure customer retention.
**Identify and define market needs/requirements.
**Manage and develop marketing materials required to successfully launch products or promotions.
**Analyze potential partners whose products meet the market needs where company currently doesn't have a solution. Develop marketing partnerships as needed.
**Identify and maintain relationships with key opinion leaders within the medical IT market.
The Denzel Group has been selected to work on a Marketing Manager for a growing client in the Life Science Industry. This role allows upward mobility along with strong benefits and great working environment. If you have a strong drive to succeed this could be the right opportunity for you! In this role you should have an Information Technology background (Healthcare I.T. would be great!) and have experience marketing a product. In this role you will establish marketing strategies to meet organizational sales objectives. You will oversee all marketing, advertising, and promotional activities and also evaluate customer research, market conditions, and competitor data as input to product development and to adjust marketing strategies.
EXPERIENCE
**5 plus years experience in product marketing (exceptional candidates with lesser experience would be considered). Healthcare IT and/or medical device industry, Life Science experience preferred but not required. Candidates with strong technical background from Nextgen, Siemens, Eclipsys, IMS Health would be great!
**Bachelor's degree in marketing or business is required. MBA is preferred.
**Proven track record of launching highly successful products to the marketplace. Experience with commercially shipping software.
**Some global or international experience is preferred.
RESPONSIBILITIES
**Define sales and market objectives. Identify financial, market share, and competitive objectives.
**Support sales to ensure objectives are being met by managing trade shows and supporting sales meetings. Provide win/loss analysis.
**Develop life-cycle strategies to ensure customer retention.
**Identify and define market needs/requirements.
**Manage and develop marketing materials required to successfully launch products or promotions.
**Analyze potential partners whose products meet the market needs where company currently doesn't have a solution. Develop marketing partnerships as needed.
**Identify and maintain relationships with key opinion leaders within the medical IT market.
product manager, product director, project manager, marketing director
Company Tools
Contact Information
The Denzel Group
