Company Profile:

TraceSecurity is a leading provider of security compliance and risk management solutions.  The company helps organizations of all sizes to achieve, maintain and demonstrate security compliance while significantly improving their security posture.  Key to TraceSecurity’s success is the company’s comprehensive patent-pending methodology that helps clients address all of the critical components of a successful security compliance program; people, process and technology.   

TraceSecurity delivers its solutions through an integrated software-as-a-service platform backed by expert professional services and comprehensive security awareness programs.  The company’s flagship offering, TraceCompliance Manager, is the first comprehensive solution to automate regulatory compliance audits, board level reporting, policy management, vulnerability assessment, and employee education and testing.  The company’s expert professional services include onsite risk assessments, security audits, and social engineering.  The security awareness programs include an exhaustive set of standard offerings as well as custom designed courses.  With over 500 clients, TraceSecurity supports the risk management and security compliance efforts of organizations in financial services, healthcare, insurance, government and other regulated sectors.

MARKETING MANAGER

Summary:

The role is responsible for strategic marketing.  The ideal candidate has a broad knowledge of marketing and can articulate the benefits of our Software-as-a-Service Solutions.  Early-stage company mentality is a must.  You need to be able to learn quickly and be flexible to adapt to changing market needs.

Job responsibilities:

• Develop and execute marketing initiatives to create leads for the direct sales team, including webinar management, directs mail, email campaigns, and tradeshows.
• Develop and execute marketing initiatives to existing customers for up-sell and renewal initiatives, including webinar management, direct mail and email campaigns.
• Report and manage marketing return on investment through Netsuite CRM.
• Website management through third party, including usability, updates and search engine optimization.
• Search Engine Marketing (Google) experience a plus.
• Build and enhance brand awareness in order to capitalize and leverage the company's competitive advantage, including identifying and securing speaking engagements, article submissions, and advertising and sponsorship opportunities.
• Develop and manage collateral materials (Data Sheets, Case Studies, etc)
• Develop newsletter, press releases, white papers, and case studies.
• Manage new market research initiatives.

Requirements:

• Degree in Marketing and/or Communications is preferred.
• 2-3 years marketing experience in a web based company and/or start up.
• Strong written and presentation skills.
• Proficient in Microsoft Office Applications
• High level of energy.
• Ability to travel.