Job Purpose

Coordinates marketing by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; maintaining databases; preparing reports.

Duties:

·      Develops and manages collateral and creative initiatives.

·      Manages strategic partnerships.

·      Works with management team to develop marketing campaigns.

·      Supports route and retail management implementation of marketing campaigns.

·      Attends marketing and corporate events.

·      Coordinates sales effort with retail and route managers.

·      Ensures adherence and accuracy of brand standards.

·      Implements marketing and advertising campaigns; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.

·      Tracks product line sales and costs by analyzing sales, expense, and new business data.

·      Prepares marketing reports by collecting, analyzing, and summarizing sales data.

·      Keeps promotional materials ready by coordinating requirements with 3^rd party vendors; inventorying stock; placing orders; verifying receipt.

·      Supports sales staff by providing sales data, market trends, forecasts, account analyses; relaying customer services requests.

·      Researches competitors and provide comparative analysis.

·      Plans marketing and media efforts, including mailing lists and publications.

·      Monitors budgets by comparing and analyzing actual results with plans and forecasts.

·      Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Skills/Qualifications:
Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills