In today's financial markets, trade-processing lifecycles undergo constant change. From pre-trade analysis to post-trade risk management, settlement and regulatory compliance, it has never been more important to be in control. SunGard provides solutions for today's investment banking. Whether it be trading high volumes or creating complex structures, managing your exposures or operational control, there's a SunGard solution for it.
Marketing Manager


Job ID: 4187

Position Description:
Title: Marketing Manager
Location: Jersey City, NJ
• Assist in developing the products’ strategic marketing goals (to include yearly objectives, target customers, strategies, tactics, key messages and timelines) working with business managers, sales and product management.
• Provide business objectives, audiences, key messages and supporting content in the development of marketing-related collateral, presentations and press releases.
• Prepare for and actively participate in trade shows/events, determining objectives, developing themes and evaluating effectiveness.
• Responsible for segment-wide marketing activities, such as partnership development and internal communications.
• Manage client communications, events, press and thought leadership activities for targeted brands in conjunction with team marketer(s).
• Responsible for business writing for assigned products and services.
• Conduct interactive marketing activities: online strategy, content planning and execution of web initiatives in conjunction with interactive marketer(s).
• Contribute to social media content and initiatives in conjunction with social media marketer(s).
• Contribute market research reports, trends, database improvements as necessary; Analyze data from SFDC, internal web reports, Google analytics and ROMI and present findings.
• Stays abreast of all updates, changes and trends associated segment wide responsibilities.
• Represent marketing at company-wide meetings and various industry events. Participate in company wide councils.


Position Requirements:
Qualifications
• Bachelor's Degree
• Must be self starter, team player, energetic.
• 4 + years experience in marketing in the financial services industry.
• Superior writing and editing skills with the ability to clearly and efficiently communicate value propositions and compelling content. Experience developing white papers, data sheets, and web copy.
• Motivated to seek out new and creative venues to communicate to target audience(s), such as video technology, podcasts, speaking engagements and more
• Good understanding of marketing concepts, key issues facing B2B marketers to maximize lead generation, website traffic and sales.
• Great Word, Excel, PowerPoint and research abilities.
• Must be comfortable working with other people and communicating timelines and work expectations.
• Previous management experience 1-3 a plus.
• Strong organizational skills and attention to detail
• Travel: 15-30%


Position Attributes:
The ideal candidate will have solid business writing skills & working knowledge of SalesForce.com.


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Additional Information:

  • Travel Percentage: 15%

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