Marketing Manager
eagan, MN 55120
Thomson Reuters is the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. Through its more than 50,000 people across 93 countries, Thomson Reuters delivers this must-have insight to the financial, legal, tax and accounting, scientific, healthcare and media markets, and is powered by the world's most trusted news organization. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com http://www.thomsonreuters.com /
 
FindLaw, a Thomson Reuters Business is the legal industry's most effective provider of client development services. FindLaw provides law firms with Web sites to generate lucrative new business through the web and uses technology to systematically build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our web portal, FindLaw.com, the world's most-visited legal information site (www.findlaw.com.)
                                                                                        
PRIMARY OBJECTIVE:
 
The Marketing Manager will work with internal and external customers, including FindLaw SAM, Product Development, Customer Operations and Finance to implement marketing strategies that drive revenue, new sales and retention.
 
 
MAJOR AREAS OF ACCOUNTABILITY:
 
  • Participate in shaping strategy that will attain new customer growth while preserving and retaining existing customer base. Develops product launch plans and rollout to Field Sales organization.

  • Work collaboratively with product development, finance, SAM, West market research and customer operations to create new programs that drive new sales and revenue within FindLaw.

  • Analyze product performance, specifically FindLaw's Web Site products, to develop product value messages and programs which drive new sales and retention.

  • Manage product pricing for FindLaw's Web Site products, and other FindLaw products as assigned.

  • Analyze product sales results post-launch and promotions using qualitative and quantitative techniques.

  • Analyze, assess and interpret market information, including customer and competitive data and cascade to the FindLaw organization.


Education and Experience
  • Four-year college degree in business or marketing related field, MBA preferred

  • Minimum 6 years experience or 5 years with MBA marketing in marketing with progressive responsibilities and revenue accountability.

  • Excellent project management skills, preferably in planning and conducting marketing programs and promotions;

  • Demonstrated expertise in advertising, promotions, marketing concepts;

  • Demonstrated success in planning, conducting, and implementing marketing programs and promotions.

  • Must demonstrate a capability to deliver consistent messages and marketing themes to the organization to maximize the effectiveness of each area that touches our customers..

  • Knowledge of sales channels

  • PowerPoint/Excel/Access experience, with knowledge of statistical analysis.

  • Demonstrated strong oral and written communication skills and excellent presentation skills; demonstrated comfort in relationships with management personnel at all levels; strong team orientation Exceptional oral and written communication skills.

  • Ability to travel as required by the needs of the business

  • Demonstrated organizational strengths including: flexibility, ability to meet deadlines, ability to work effectively under pressure, ability to make decisions independently, ability to manage and motivate others, and high level of initiative.

Thomson Reuters employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive - we give employees the opportunity to develop their skills and do their best work.

Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.

Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer.




Apply
Company:
Thomson Reuters
Location:
eagan, MN 55120
Job Status
Full Time, Employee
Job Category:
Creative/Design
Career Level:
Manager (Manager/Supervisor of Staff)
View all jobs
Send this job to a friend
Company profile