Marketing Manager - Medical Capital Equipment

The Marketing Manager will be responsible for developing and
maintaining on-going marketing strategies and product marketing plans to meet
organizational objectives. He/she will conduct and evaluate customer research,
market conditions, competitor data and will implement marketing plan changes,
as required.

The individual in this role will utilize their broad-based
marketing background, including product and market strategy, internet marketing,
distribution, communications and promotion, to effectively manage all aspects
of the company’s product portfolio.​ 

The ideal candidate will possess a Bachelor’s degree in
Marketing or other relevant discipline, 3+​ years of medical product marketing,
demonstrated ability to work within and lead effective cross-functional teams,
an attitude of ownership and accountability, and a proven track record of
success.​

Essential Job
Functions:

·       
Responsible for the marketing of all of MPI
products.

·       
Develops and implements marketing plans and
programs from concept to completion, using metrics to drive success and
continuous improvement.

·       
Demonstrates technical marketing skills and
product knowledge of MPI product line.

·       
Develops, implements and measures annual
marketing plan in conjunction with sales department, which details activities
to follow during the fiscal year and is focused on meeting organizational
objectives.

·       
Manages the Marketing department budget and delivery
of all marketing activity within agreed budget.

·       
Achieves frequent, timely and positive
media/industry coverage for MPI and its products across all available media.

·       
Participates as a member of cross functional
product development team.

·       
Manages marketing aspects of product line life
cycle from strategic planning to tactical activities.

·       
Specifies market requirements for current and
future products by conducting market research supported by on-going visits to
customers and non-customers.

·       
Develops and implements a company-wide
go-to-market plan, working with all departments to execute.

·       
Analyzes potential partner relationships for MPI
product lines.

·       
Identifies, plans and executes upon appropriate
industry Trade Show strategy.

·       
Creates & manages company newsletter
distribution, email marketing and direct mail campaigns, as well as social
media strategies.

·       
Manages sales and marketing component of new
product launches.

·       
Conducts market research including maintaining a
competitive landscape analysis.

·       
Oversees web development strategies to
compliment MPI objectives.

·       
Establishes and manages the company’s global
market strategies and plans, provides marketing direction to field sales and
other strategic channels (e.g. distribution channels), including execution of
product commercialization plans.

·       
Defines and implements clear product positioning
and messaging for product portfolio; develops and implements product marketing,
training and educational tools.

·       
Keeps up-to-date on new developments and trends
to understand customer and market needs.

Minimum
Qualifications:

·       
Education & Experience: Bachelor’s degree
required and 3-5 years of successful marketing experience, preferably medical product
related.​

·       
Demonstrated success working as an integral
cross-functional team member, with ability to effectively utilize internal resources.​

·       
Comprehensive understanding of the marketing and
product planning process.​

·       
Strong strategic and implementation experience
in marketing across various outlets including web-based, traditional,
multi-media, etc.​

·       
Excellent interpersonal and communication
skills, including the ability to listen and assess customer needs, prioritize
needs/​requirements,
and communicate them cross-functionally.​

·       
Excellent leadership, presentation, and
negotiation skills to work effectively in driving product line sales growth.​

·       
Demonstrated ability to work with teams such as
Engineering, Operations, and Sales.​

·       
Strong relationship building skills.​

·       
High level of motivation with the ability to
operate as an individual and team contributor.​

·       
Proficiency in Microsoft Office (Word, Excel,
PowerPoint, Outlook, Project).​

·       
Ability to travel up to 30% of the time.​

Preferred
Qualifications:

·       
MBA or other relevant advanced degree.​

·       
Experience with internet marketing and/​or medical
device marketing.​

·       
Clinical aptitude in the areas of cardiology
and/or radiology.

·       
Technical aptitude and/​or prior experience
working with technical products.​

MPI offers an excellent total compensation package including
competitive salary, performance bonus and comprehensive benefits with medical,
dental, and 401(k) contribution.​

Company Background:

Located in Kansas City, MO, Medical Positioning, Inc. (MPI)
manufactures and sells patented specialty tables designed to improve diagnostic
imaging and patient outcomes in cardiology, radiology and mammography. The
company's products enable hospitals and physicians to significantly improve the
quality of the images they obtain from their ultrasound and x-ray equipment.
The Company’s products are used around the globe and can be found in 47 of the
50 of America’s
Best Hospitals as rated by US News and World Report.

Qualified candidates should submit resume, cover letter, and
salary requirements to:

medpos@gmail.com

 or

Medical Positioning, Inc.​

1717 Washington
St.

Kansas City,
MO  64108

NO PHONE OR AGENCY CALLS PLEASE