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Marketing Manager, Oncology - ...


Job Summary

Austin, TX
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Marketing Manager, Oncology - High Wycombe, UK

About the Job

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Job Description

Are you looking for a patient-focused, innovation-driven company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a Marketing Manager, Oncology in our Wooburn Green office in UK.

Takeda is a global pharmaceutical leader with more than 30,000 professionals working together across more than 70 countries. We have an unwavering dedication to put people first and we live our values of Takeda-ism: Integrity, Fairness, Honesty, and Perseverance. We are united by our more than 230-year legacy of research-based pharmaceuticals and our mission to strive toward Better Health and a Brighter Future for people worldwide through leading innovation in medicine. 

Operating across 32 countries, our Europe and Canada region is diverse, dynamic and at the forefront of supporting our mission of delivering better health for patients through leading innovations in gastroenterology, central nervous system, oncology, and vaccines.

In December 2014 Takeda launched its global oncology business unit named Takeda Oncology. This business model was designed to create a fully integrated unit within Takeda's global network to leverage expertise from diverse oncology markets to help accelerate global and local capabilities, ensure continued understanding of evolving patient needs, and drive the oncology business worldwide. The UK is one of seven markets that sits within the Global oncology business unit.

Takeda's legacy in oncology extends more than 25 years, and includes a range of paradigm-changing therapies for haematological cancers and solid tumours. Today, the company is investigating compounds across more than 17 cancer subtypes.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. 

As a Marketing Manager, Oncology working on the UK Oncology Team, you will be leading the cross functional brand team in the planning and implementation of the pre, peri and post launch strategy for Alunbrig in the UK ALK+ NSCLC market. As a local marketing manager, you will be empowered to handle UK Alunbrig customer marketing - drive deep understanding of what motivates ALK+ NSCLC patients and the HCPs that care for them including what could cause them to choose Alunbrig over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges. You will embed a high customer focus within Oncology team by spending a significant amount of time (>20%) with customers and placing the customer at the center of every business decision. 

At Takeda Oncology our mission remains constant; we endeavour to deliver novel medicines to patients with cancer worldwide through our commitment to science, breakthrough innovation and passion for improving the lives of patients. The marketing manager role is an integral one to delivering this mission within the UK. 

Within our day-to-day work, the Takeda Oncology marketing team focus on the following values whilst upholding the highest ethical standards:

  • Diversity
  • Commitment
  • Passion
  • Teamwork
  • Transparency
  • Innovation


Business Strategy and Management

  • Leading the development and implementation of the Integrated brand plan and local customer initiatives in line with the Brand Strategy to maximize brand performance
  • The successful achievement of tactical objectives and milestones outlined within the Integrated brand plan including but not limited to:
  • Ensure delivery for commercial targets for Alunbrig
  • Development and implementation of promotional materials
  • Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance 
  • Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media 
  • Strategic and tactical lead of Takeda´s congress activities
  • Development and implementation of a relevant patient support services in line with strategic planning
  • Strong understanding of the local Oncology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
  • Drives market and competitor research – application of central segmentation in local context and competitive insights
  • Analyses key-success factors and risks for the brand to identify actions to strengthen brand positioning to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
  • Directing generation and analysis of data to seek out opportunities including life cycle management to support recommendations for strategic direction based on demand and market dynamics
  • Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
  • Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, Oncology Marketing Team, Takeda country Medical Department, Oncology KAMs, Customer Engagement / Commercial Excellence and other relevant outsource agencies

Effective team and cross functional working internally and externally 

  • Supports the Oncology Brand Director in building and leading a strong brand team 
  • Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with other LOC  Brand Teams, Takeda Market Access department and Takeda Medical Department in particular;
  • Partnering with the Oncology KAM team to provide strategic direction in the development of training material and programs; ensure coherence of key messages and gather customer insights

Financial Management

  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
  • Effective budget control and resource management within predefined project budgets


  • Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers
  • Ensuring effective engagement with all relevant internal and external key stakeholders
  • Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels
  • Achieving best-in-class customer experience with significant dedicated time for regular interactions with customers - first hand feedback on materials and tactics, understanding of key pain points and opportunities to create value for Takeda
  • Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls

  • Supporting the Oncology Brand Director in managing the company’s risk profile ensuring that the company’s marketing, commercial and professional activities comply with the Association of the British Pharmaceutical Industry (A.B.P.I.) Code of Practice, and that appropriate policies and internal procedures/SOPs are followed
  • Assisting the Oncology Brand Director in ensuring that appropriate internal controls are in place
  • Utilizing new market research approaches with business partners to assess business risks and opportunities.  Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities

Key Capabilities


  • Educated to Degree level
  • Experience with new product launches, especially in oncology and/or orphan disease markets 
  • Experience in marketing and development of patient services 
  • Outside thinking rather inside focus; advocating patient and HCP perspective into the organisation and enabling best-in-class Customer Experience
  • Crucial that the candidate understands the oncology business model where the brand/s operate including working with a KAM model, especially within the NSCLS market and preferably, the ALK+ market 
  • Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
  • Entrepreneurship and ability to develop a commercially robust plan that exceeds customer expectations 
  • Strong communicator with the ability to engage both external and internal customers and willing to spend high amount of time with customers
  • Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals  
  • Personal drive to follow-through plan and excel


  • Targeted lung cancer therapy experience with ALK+ experience (highly preferred) or other targeted therapy experience (e.g. EGFR) 
  • Business acumen and ability to understand and actively contribute to the management of a P&L (preferable)

To further support and inspire our employees, our benefits include:

  • Competitive Base Salary
  • Annual Bonus
  • Car Allowance
  • Flex Benefits

Empowering Our People to Shine

Learn more at takedajobs.com 

Closing date for applications is Friday 25th May 2018


Buckinghamshire, Great Britain

Worker Type


Worker Sub-Type


Time Type

Full time

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