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Marketing Production Mgr. - (M...

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Job Summary

Company
Anthem
Location
Atlanta, GA
Industries
Other/Not Classified
Job Type
Full Time
Employee
Career Level
Experienced (Non-Manager)
Job Reference Code
4298_PS4035

Marketing Production Mgr. - (Marketing Operations Mgr). Preferred Location, Cincinnati-Mason, OH,...

About the Job

Description

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Marketing Production Mgr. (Marketing Operations Mgr.)

We're looking for an enthusiastic and experience d team player to lead the execution of our multi-channel campaigns. As the Marketing Operations Manager, you'll be accountable for leading the end-to-end development and delivery of campaigns and communications across digital and offline channels. Part consultant, part project manager, this role requires the ability to manage large cross-functional teams from across Marketing, IT, Operations, and our vendor partners.

Key responsibilities include:

  • Works with Marketing leaders and business partners to translate campaign strategy into requirements and a development timeline for a portfolio of campaigns
  • Forms and coordinates the activities of the cross-functional resources across campaign requirements, effort estimation, development, testing, delivery, and reporting
  • Manages the overall timeline and budget for campaign execution
  • Advises the campaign owner and Marketing Operations leadership on key decisions and issue resolution

  • Identifies opportunities to improve campaign processes and champions continuous improvement
  • Works with technology and delivery partners to identify, configure, and test capabilities needed for successful campaign execution

Qualifications

BS/BA degree, 7+ years of related experience, in a combination of marketing operations, project management, software development, and/or marketing management. A Master's degree, MBA, or marketing platform certifications are also preferred.

  • Deep understanding of multi-channel campaign workflows and process for print, digital advertising, email, SMS/MMS, and inbound channels
  • Proven success leading execution for a portfolio of multi-touch, multi-channel campaigns for large enterprises
  • Familiarity with principles and capabilities of campaign management or channel delivery tools like Adobe Campaign, Eloqua, IBM Marketing Cloud, Salesforce Marketing Cloud, or similar
  • Must be able to formulate and communicate complex requirements to both business partners and technology vendors
  • Ability to manage and resolve conflicts in virtual teams

Other desired skills and experience:

  • Certified Scrum Master
  • Past experience configuring communications or campaigns on marketing platforms
  • Expert knowledge of direct marketing or digital best practices
  • Experience managing campaigns or projects in highly regulated industries

Must be located near the following Anthem locations:

  • Cincinnati-Mason, OH
  • Chicago, IL
  • Indianapolis, IN
  • Atlanta, GA

 

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