At Ford Motor Company, we are dedicated to designing, manufacturing and selling high quality vehicles that meet the diverse needs of our customers. We believe our employees and the different perspectives that they bring to the business are the driving force behind our success. Come discover a company that is focused on the quality of our vehicles, the environment, the community and the world in which we live.
Responsibilities include:
Lead the organization responsible for providing measurement and insight regarding the performance of the marketing activities of Ford and our competitors. Responsible for the design, execution and delivery of
analysis used to understand and optimize Ford's marketing resources. Provides insight beyond fact-based reporting, interprets results in the context of the marketing environment and commends course of action.
Create and manage a Marketing Analytics Services organization spanning:
•Customer Knowledge Services
•Team Detroit Marketing Sciences Unit
•Third party service providers where required
Establish and optimize access to data and related applications required to deliver marketing analysis services
•Manages relationships with external suppliers of data and specialized analysis/research organizations
•Establish / Own / Manage data assets required to delivery marketing analytics
•Approves changes to the data assets required to delivery marketing analytics
Create, implement and improve operational work processes related to the delivery of marketing analysis
•Request logging, prioritizations, approvals, tracking
•Measurement processes, techniques, standards
•Result distribution, storage
•Service level agreements with marketing analysis service providers
•Compliance with legal / Company policy
Design, conduct marketing performance analysis, presents results, makes recommendations
Prioritize analysis requests then manages the fulfillment of requests while optimizing utilization of the Marketing Analytics organization resources
Create and maintain marketing performance analysis quality monitoring and resolution procedures
Establish and maintain relationships with industry groups, peers in other organizations and other analytic organizations within Ford Motor Company to bench mark improve services.
Requirements: Knowledge and Skills Requirements:
•Must have extensive applied quantitative analysis experience, including experience analyzing digital marketing efforts
•Ability to effectively communicate information and ideas in written and verbal formats
•Ability to lead, plan, develop and implement projects / programs that generate profit and the courage to reject those that do not
•Ability to measure business performance through financial analysis
•Ability to effectively direct IT / Vendor resources related to analytics services
Previous Work Experience:
•Eight to ten years experience including:
Quantitative and qualitative analysis in marketing research or marketing
Experience managing at least 3 people
Educational Background:
• Required: BA / BS in Economics, Statistics, Operations Research, Marketing, Business Systems or MBA with specialization in marketing or research: or work equivalent.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
We have a commitment to our products and customers, but also know that our employees are the driving force behind our success. Find out what it is like to love your job. Come discover a Company that is focused on designing better cars, but also cares about you, your family and your community. By choice, we are an Equal Opportunity Employer committed to a culturally diverse workforce.
To be considered for this position you must apply at www.careers.ford.com to the stated title above. Thank You!
