| Develop Brand Marketing plans in conjunction with Brand Manager and Brand Corporate Team. Drive implementation of plans from budget to execution to ROI measurement. |
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| Plan, Develop, Organize, Execute & Evaluate Brand Projects including, collateral development, sales rep training materials, displays, advertising, promotions, tradeshows, sales meetings, internal communication, and internet communication. |
| Responsibilities (what & how), and Expected End Results (why) | % of Time |
| Execute and organize projects on behalf of Brand Manager/ Brand Exec | |
| Organize and execute brand initiatives and programs | |
| Execute according to Brand Manager's wishes, changes to marchon.com, brand image and events at trade shows, expositions and sales meetings. Including cross brand promotions and awards | |
| Develops cost effective Sell-in / Sell-thru programs to generate incremental sales. | | | | | | | | | | | |
| Identify best vendors, create, manage and report on budget. | |
| Develop Powerpoints and presentaions for the Sales team, Customers, Internal presentations etc. | |
| Works with Brand Manager on spec's, estimates, bidding, artwork execution, proofs, issuing pf purchase req's, proofing and press approvals. | |
| Develop and coordinate production and deliveries of in-store POP materials to optimize the sales and image of the Brand | | | | | | | | | | | |
| Monitor Inventory levels of all POP and brand related items to maintain proper inventory and service levels. | | | | | | | | | | | |
| Identifies and/or in collaboration with creative services, art directors, specs, vendors for competitive bidding, etc. | |
| Responsible for proof approval | |
| Write content and scripts for use in articles and other text requirements | | | | | | | | | | | |
| Communicates to vendors any special specifcations including packaging instructions | |
| Communicates to team thru team communicator, brand communication web site, email and phone calls regarding items, availability, execution, etc | |
| Communicates and organizes marketing related info. across brands required for trade shows, events, sales meetings, etc. | |
| Support requests from the PR department | | | | | | | | | | | |
| Ensures proper shipment of all materials to DC's, Sales team and Customers | |
| Meaures and monitors the execution and effectiveness against budget and exepcted result | |
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