JAZD Marketing-as-a-Service Trainee

Confident Voice, Strong Insights, Hard Worker:

The JAZD Marketing-as-a-Service Training program is an intensive 12 month program that will position the Marketing Trainee as a solid leader at JAZD Markets (JAZD). The Marketing Trainee will actively participate in the disciplines of Marketing Data Management, Email Campaign Marketing, SEO and PPC Marketing, Content Development and Client Sales and Telemarketing over an intense and JAZD 1 year program. Trainees will work directly with the JAZD Marketing, SEO, Sales & Management Team members to shape the overall direction of the company’s training program as well as the  go-to-market approach for JAZD’s marketing services.  After successfully completing the comprehensive training program the Trainees will work with the JAZD Management team to formulate an effective career pathway for future growth.

We are JAZD, are you JAZD to?

JAZD Markets is based in Andover, MA.  JAZD is lead by Founder and CEO, Jamie Bedard (Celebrated Turnaround CEO of Aberdeen Group) with significant financial investments by Commonwealth Capital Ventures and Pilot House Ventures. The company combines an innovative product directory platform with user surveys, product analysis publishing, vendor microsites, on-line display advertising, opt-in lead generation, social networking and comprehensive search engine optimization into an innovative Marketing as a Service (MaaS) platform. Advertisers can measure and optimize the value from their on-line marketing spend and product buyers can get real insights, comparisons and peer referrals into the products and vendors that they are considering.

What Does a Marketing as a Service Trainee Do?

• Marketing Data Management – 2 months
  • Build and manage supplier microsites including company information, product information and taxonomy categorization
  • Load and administer content hosting, display ad provisioning, multi-media content provisioning
  • Directory customer service support for direct inquiry questions about functionality, usage and JAZD marketing programs
• Email Campaign Marketing – 2 months
  • Build and deliver via Silverpop email services targeted emails to promote directory participation by suppliers
  • Build and deliver via Silverpop email services targeted directory newsletters to engage both buyers and sellers of products in meaningful dialogue
  • Manage multiple email lists and campaigns
  • Leverage Photoshop to create display advertising and messaging
• Industry Content Coordination – 2 months
  • Partner with JAZD SEO team to assure that all content, related terms and on-line pages are fully optimized across all organic search engines
  • Create marketing programs and content linking tactics to drive on-line traffic to targeted reports and whitepapers across the marketplace
  • Establish targeted and relevant product innovation content programs that fuels on-going SEO and Opt-in marketing tactics across the marketplaces
• SEO and PPC Marketing – 3 months
  • Implement the JAZD strategy for search engine and social network partnerships
  • Manage traffic generation campaigns using SEO, PPC, Link Building, and Paid Links
  • Manually build online link partnerships and directory listings
  • Work with social media websites such as Digg, del.icio.us, LinkedIn, FB, twitter
• Telemarketing and Inside Sales – 3 months
  • Engage suppliers in meaningful conversations to drive product enrollment, display ad and hosted content inclusion and effective overall ownership of the suppliers JAZD microsite
  • Communicate ongoing promotions to supplier prospects via targeted outbound calling and well crafted emails communications
  • Reach out to existing clients via direct calls to communicate the overall value delivered and drive up-sell and renewal opportunities
  • Communicate with clear messaging the overall portfolio of JAZD directory and marketing services

Are You the JAZD Material?

The Marketing Trainee must have a learn it all outlook and a deep passion for excellence. JAZD is committed to building out a deep team of like spirited “A” players. This person must have high enthusiasm, strong communication skills, excellent written skills, creativity and interest in building a world-class marketing as a service business within a fast paced, start-up environment.

Specific required experience:

• 1-5 years of product marketing, marcom, customer service, inside sales or content publishing
• Proven results in working directly on go-to-market challenges in a business environment
• Experience in direct sales and/or customer services
• Experience in the development and delivery of monthly, weekly, daily editorial publishing, product reviews, case studies, white papers and product evaluation reports is desired
• Experience with directory functionality, Microsoft office suite, social networking technology, marketing data analytics, on-line survey tools or content management software is highly desired

A Degree with a concentration in Journalism, Marketing, Technology or Business from an accredited school is required. The position is based in the Andover, MA offices of JAZD.

Compensation:

A competitive compensation package will consist of an aggressive base salary, annual bonus, significant equity position, 401K and complete benefits including flex spending accounts and free parking.  

About JAZD Markets:

JAZD is the leading B2B directory platform services company for B2B Trade Publishers, headquartered in Andover, MA.  JAZD operates multiple online B2B directory marketplaces under the brands jazd.net/directory, jazdchemicals.com/chemyellowpages, jazdhealthcare.com/healthtech, jazdlifesciences.com/pharmatech, jazdprocessing.com/processflowdirect, jazdcommunications.com/commtech, jazdtech.com/techdirect, jazdnightclubandbar.com/clubtech, jazdhotels.com/hotelworldnetwork & jazdoilandgas.com/petrotech/where buyers can easily find and the right product/service.