Synova, Inc. is an Information Technology “professional services” organization, specializing in staffing services, projects & solutions, offshore capabilities-both onsite and offsite, and consulting services. 

Synova, Inc. is seeking a Media Planning and Research Analyst in Washington, DC for a consulting firm to start immediately. 

Skills Requirements:

Start Date: 11/16/2009

End Date: 2/15/2011

601 E. St. NW

Washington, DC 20049

Hours: 9am to 5pm

The Analyst, Media Planning and Media Research develops and interactive advertising campaigns in an effort to maximize departmental revenue to attain annual sales goals. Additionally, this position utilizes interactive advertising research efforts to support ongoing sales activity and identify competitive advantages for AARP and its online audience and various properties. The individual provides ongoing campaign support to ensure revenue is maximized.

Responsibilities include:

- Demonstrates in-depth knowledge of online advertising and serves as a resource for others
- Responsible for the development of targeted media plans for AARP advertising prospects and clients
- Works with sales staff to maximize campaign results on an on-going basis
- Maintains current information on inventory availability, pricing and the launch of new products across the family of AARP brands
- Utilizes media research tools such as comScore and Nielsen
- Maintains an understanding of other advertising media opportunities
- Facilitates the development of custom advertising opportunities
- Develops or contributes to sales presentations and marketing materials
- Prioritizes workflow to ensure all tasks are completed by the stated deadline
- Maintains a high-level of internal and external client-service orientation.
- Ability to use Operative and Salesforce to keep a current representation of the sales pipeline
- Use web analytics tools to provide insights

MINIMUM EDUCATION AND WORK EXPERIENCE:
1 - 3 years combined marketing program development or advertising experience
Excellent oral & written communication, negotiation and presentation skills
Strong attention to detail and follow through
Competency in financial analysis, planning and modeling
Experience with working against tight deadlines
Experience in sales operations
BA/BS

Synova, Inc. is a Corporate Plus member from the NMSDC and is currently one of the largest minority certified MBE Information Technology Professional Services suppliers to several Fortune 50 companies.  SYNOVA has over 1,700 technical employees and staff worldwide, over 35 locations nationally as well as offshore operations in India, China, Hong Kong, Brazil, and Puerto Rico.  We offer great benefits including PPO plan for medical/dental/vision and matching 401K. 

If you are interested in this opportunity, please send resume to jbibbee@synovainc.com and the subject line MUST include job reference number or resume will not be considered.  Please no subcontractors, ONLY W2 consultants will be considered.