Join an award-winning Fortune 1000 company!  

Toll Brothers' Web Services department seeks an experienced Online Marketing Specialist to to work within our Online Marketing team to manage Search Engine Marketing programs. In this role, you will be responsible for tactically executing search engine activities, such as copy writing, daily/weekly/monthly reporting, analysis, and keyword research.

Responsibilities include: 

• Develop and execute new paid search marketing initiatives
• Ongoing optimization of all paid search campaigns, including conversion optimization, A/B and multivariate testing, ad creation, keyword research and bid management.
• Work closely with internal marketing teams to ensure best practices are pushed to all forms of applicable online media.
• Develop search performance reports for marketing and senior management.
• Manage the relationship with the search engines, as well as technology partners, such as Omniture, among others.
• Conducting research to identify opportunities aligned with marketing efforts.
• Assist with online media, planning/buying and organic search engine optimization tasks as needed.
• Performs various duties as assigned.

One of Philadelphia's BEST PLACES TO WORK
- Philadelphia Magazine

• 1 - 3 years online marketing experience, including execution of search marketing campaigns.
• Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Ability to work well in a team.
• Ability to work independently when necessary.
• Excellent verbal and written communication skills.
• Strong project management and organizational skills to provide the ability to juggle multiple assignments, establish priorities, and set and meet realistic deadlines.
• Confidence in analyzing and acting on marketing data
• Advanced working knowledge of the tools of the trade - AdWords Editor, 3^rd party campaign management tools, web analytics packages, etc.

We offer an excellent benefits package, including comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

Come see why Toll Brothers has been attracting & retaining some of the best professionals in the industry!

APPLY ONLINE TODAY!

• 401(k) & Discounted Stock Purchase Plan
• Ca$h Bonuses paid for employee referrals; opportunity to win vacation trips
• Significant discounts on Mortgages, Homes, Auto, Life insurance and appliances
• Use of Toll Brothers' luxury guesthouses located on our world-class golf courses
• Great team environment
• Plus: Med & Dental Insurance, Paid Vacation, Holiday, Sick leave, Long Term Disability & Short Term Disability, and Educational Assistance