Online Marketing Manager
Location: Columbia, MD

Reports to: Director, Global Marketing Communications

eInstruction Corp. is a leading provider of interactive learning solutions for the K-12 and postsecondary markets on a worldwide basis. Our offerings include assessment technologies, test creation and management software, and interactive classroom technologies.

We are headquartered in Denton, Texas with offices in Cincinnati, Ohio; Columbia, Maryland; Scottsdale, AZ; and Paris, France. The Company utilizes independent sales agents, authorized resellers and distributors in over 90 countries around the world. The Company’s rapid growth makes it imperative to attract highly qualified individuals who enjoy working in a fast-paced, productive, and congenial environment.

We have an exciting new position available for an Online Marketing Manager with demonstrated passion and experience in analyzing best practices and latest trends in internet marketing. The successful candidate will ideally have experience with web marketing for an education technology company and have a proven track record of measurably improving website performance and increasing qualified traffic and associated web leads. Incombent’s strengths and skills in SEO, SEM, PPC, email marketing, and web analytics will be central to increasing awareness and interest in eInstruction’s innovative education technology products and services.

Responsibilities

·         Conduct customer understanding initiatives and analyze site traffic trends to identify areas for improvement of eInstruction web site, and implement needed changes

·         Measure, analyze, optimize, and continually improve the eInstruction website   

·         Develop and deploy effective SEO and lead generation programs

·         Collaborate with segment marketing managers and webmaster to build web pages for promotions, campaigns, and other demand creation activities. Ensure all online campaigns/tactics are able to be tracked and measured

·         Gain a solid understanding of eInstruction technology and its value to teaching and learning. Stay up-to-date on eInstruction technology and proactively identify and implement updates to the eInstruction website as new products are launched

·         Identify and manage agreements as needed with 3^rd party vendors

·         PPC advertising: manage search agency relationship, create ad copy, guide keyword expansion, drive testing and optimization, track performance, report results

·         Reporting & analysis: work with webmaster to provide bi-weekly reports on website performance; analyze data, present findings and make recommendations for future tests, campaigns, efficiency improvements, and media optimization.  

·         Work closely with the webmaster.

Education and Experience

Only candidates who meet the following criteria will be considered:

·         BA/BS in Marketing or related field

·         Proven online marketing experience.

·         MUST have experience with SEM and SEO

·         Experience in running of and evaluating online marketing campaigns, including the management of Pay Per Click (PPC) campaigns.

·         Solid knowledge of SEO, SEM, social media, search rankings and web analytics.

·         Highly motivated self-starter, deadline driven, excellent written and oral skills.

·         Experience managing vendors on web marketing projects.

·         Strong organizational skills, ability to work independently and with a team

·         Must be hands-on with all facets of job with ability to think both strategically and tactically.

·         Strong analytical skills

·         Experience driving demand through online methodologies.

·         Excellent attention to detail, flexible and adaptable to rapid changes

This is an outstanding opportunity to advance your career with a global education technology company that continues to grow at an exciting pace. We offer a competitive salary and benefits package, including comprehensive medical, life and disability insurance, 401(k), tuition reimbursement, and a congenial atmosphere with business casual dress. eInstruction is an Equal Opportunity Employer (EOE).

PLEASE APPLY ONLINE:     Posting url:  https://home.eease.com/recruit/?id=377785