INTERNET MARKETING SPECIALIST

About the Job

Our Internet Marketing Specialist is directly responsible for executing and monitoring conversion-driven online marketing initiatives for our brands including, but not limited to search engine marketing, affiliate marketing, email marketing, site conversion optimization, social media marketing and behavioral marketing. You will also be responsible for analyzing campaign Key Performance Indicators (KPI’s), seasonal trends and user behavior with the ultimate goal of optimizing revenues from our ecommerce web sites. Management of the agency-client relationship in alignment with the budget is a key.A successful candidate will thrive in converting valuable insights into actionable tactics and his/her creativity into call-to-action-driven marketing collateral that sell.

Experience:

·          6months+  in internet marketing; graphic design experience a plus; previous ecommerce management experience in regards to product merchandising, competitive assessment, conversion and average order value optimization a major plus

·          Ability to understand web metrics and consumer behavior and then design ads, banners, and media collateral that sells; writing engaging text ads, product descriptions, and site content; designing engaging/creative email fully framed around industry best practices

·          Associates degree required/Bachelors preferred preferably in Marketing or Business Administration.  Degrees/majors in Graphic Design/Web Design/ecommerce will also be considered

Skills:

·         Strong analytical skills

·         Effective verbal and written communication

·         Proactive, intuitive, and able to manage change

·         Demonstrated project management skills

·         Ability to work in Adobe Fireworks, Flash, Dreamweaver a plus

·         Solid MS Excel/Outlook/PowerPoint skills

·         Proficient in Google Suite (Google Analytics, Web Master Tools, Docs, Insights, YouTube, Base, AdPlanner, Adwords, Trends, etc) a major plus

Woodstream is the market leader in most of our consumer packaged goods brand portfolio which includes Victor®, Havahart®, Safer Brand®, CobraCo®, Perky Pet®. Fi-Shock®, Zareba®, and Mosquito Magnet®, Iron Stop®, and Terro®.  Reporting directly to the eCommerce Manager, the Internet Marketing Specialist has high visibility within the company and great potential for career advancement.  Woodstream will invest in your career by having you attend multiple internet marketing conferences to further enhance your skills and become an industry expert.  While the ability to work independently is a must, you will have the support and guidance of your peers and manager within the Online Marketing Team and receive the training necessary to succeed in your position.  If you are passionate about having the power to make a difference and take personal ownership of your work, Woodstream is the employer for you! 

We offer a competitive salary and excellent benefits that include paid vacation/holidays, health/dental/life insurance, disability coverage, 401K and tuition reimbursement.

Combine your proven track record of professional success with ours.  Visit us on our website at www.woodstream.com to learn more about us.

69 North Locust Street
Lititz, PA17543

EOE M/F/D/V