Summary of Essential Functions:
The basic function of the Optical Manager is to drive profitable sales growth.  This must be accomplished through development of a positive and productive retail-selling environment that ensures premier customer service, customer retention, as well as outstanding associate/doctor satisfaction and retention.
 
Drive profitable store sales by fostering a retail selling culture by practicing and role-playing effective retail sales skills, as measured by:

• Existing stores: comp store sales growth
• Positive comp store contribution (year-on-year improvement)
• Increased customer transactions
• Manage payroll cost effectively, in accordance with Company standards
• Manage gross margin, in accordance with Company standards
  

Develops professional business relationships with Doctors as measured by:

• Quality exams as indicated by exceptional customer satisfaction
• Number of repeat customers/customer retention
• Coverage/quality of hour
• Implementation of retail-selling initiatives to increase number or exams and conversion of exams to sales.

Recruit, train, develop, motivate and retain World Class Associates, as measured by:

• Through use of profiling, select personnel who demonstrate world-class customer service behaviors
• Utilization of effective daily practice and role-playing
• Productivity (sales/hour, transaction)
• Employee satisfaction through two-way communication
• Bench strength (reflected by development, utilization, and accuracy of Manpower Planning Process, proactive recruiting and productive turnover
• Customer satisfaction 

Ensure each store is effectively merchandised and presented according to standards as measured by:

• Execution of planogram
• Execution of visual appearance inside and outside of store (i.e., signage)
• Maintenance of overall standards (i.e. cleanliness, housekeeping
• Associates exhibit professional presentation (ie, attire) in accordance Company standards
   
  Ensure high quality through accurate measurements, correct pricing, RIS entry, and realistic delivery time quote as measured by:
• Ready when promised
• LP audits
• Remake percent as compared to Company average

Maximize Managed Vision Care relationships and sales opportunities as measured by:

• Effective plan administration and local service
• Improvements in average transaction
•  Locally initiated plans

Timely implementation of approved Marketing programs as measured by:

• Execution of local and national marketing programs and initiatives
• Execution of Company standards for signage, promotions and creation
   
   
  Position requirements include:
• Proven track record of sales growth through sales skills and accountability for sales results
• Ability to facilitate, train (through practice and role-play), coach, and develop excellent, results-oriented, customer-oriented, retail/sales-oriented associates/teams
• Ability to recruit and select associates/teams
• Proven experience and results with a retail or customer service establishment
• Ability to present and implement decisive and creative solutions to issues/opportunities to grow the business
• Ability to provide enthusiastic and concise communication to meet/exceed customer expectations as well as foster positive and results-oriented associate, doctor and host relationships
• Success in store merchandising and attention to detail
• Ability to manage priorities through adaptability, willingness to take calculated risks, and follow-up
• Bachelor's degree or comparable experience typically achieved with a minimum of 2-3 years as an assistant manager
• Experience with personal computers preferred

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description.  The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job.
 
We offer a comprehensive benefits package and a great retail environment!

EOE