PRIMARY OBJECTIVE

To continue
development and implementation of the current paid campaigns.  To work with other members of the marketing
department to execute the vision and success of FoodServiceWarehouse.com. 

RESPONSIBILITIES

• Be responsible for the
  expansion of current PPC strategies through analysis of current campaigns,
  extensive keyword research, bid prices, and ad copy testing.
• Be responsible for keeping the
  spend within the constraints of the marketing budget and the CPC at or under
  a pre-determined amount.
• Work with Merchandising team to
  be aware of and quickly react to all new brand/product category launches
• Monitor and optimize the
  current Shopping Engine feeds.
• Routinely review PPC and
  Shopping Engine performance to optimize under-performing and outdated
  campaigns.
• Create monthly paid advertising
  report with thorough analysis of campaign performance and recommendations
  for adjustments.
• Routinely run competitive
  positioning and pricing analysis as related to paid advertising. Re-adjust
  campaigns as appropriate.
• Research and execute new
  avenues and opportunities for paid search.

QUALIFICATIONS

• 2+ years online/PPC advertising
  experience required.
• Bachelor’s degree preferred
• Strong knowledge of Google
  Analytics required.  Deep understanding
  of conversion analysis, landing page analysis, campaign performance
  required.
• Strong knowledge of Google
  AdWords, Yahoo! Search Marketing, MSN AdCenter Required
• Knowledge of comparison
  shopping engines strongly preferred.
• Capability in Microsoft Office,
  especially Word and Excel.
• Flexibility, positive attitude,
  and the ability to work autonomously
• Thrives in a start-up
  environment and willing to put in any extra time and effort to ensure the success of the department
• Ability to multi-task.

BENEFITS PACKAGE

• $35,000-$40,000 depending on
  experience.
• Health, dental, vision, &
  life insurance
• Paid time-off, in addition to
  standard holidays

ABOUT US

FoodServiceWarehouse.com
is a progressive eCommerce company that is focused on the commercial
foodservice industry.  We have seen
phenomenal growth over the last year and we are looking for talented and
motivated individuals to join our expanding team.  We are seeking a PPC Specialist with
knowledge, motivation, and energy to work for a fast-paced company with an
entrepreneurial spirit.