McNeil Consumer Healthcare Division of McNeil-PPC, Inc., a member of Johnson & Johnson's Family of Companies, is recruiting for a Global Strategic Marketing Product Director, located in Fort Washington, PA
McNeil Consumer Healthcare Division of McNeil-PPC, Inc. markets a broad range of over-the-counter products around the globe. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL acetaminophen products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL product line consists of hundreds of products across a variety of pain categories. Other brands include Zyrtec the leading OTC Allergy medicine and Sudafed.
The OTC Global Strategic Marketing group is responsible for: Developing and delivering the global strategic plan, developing and implementing the strategic tools needed to aggressively grow Emerging Markets, delivering the global pipeline of products and claims, building global efficiencies and identifying and disseminating best practices to build expertise across the globe. The Product Director in Global Strategic Marketing will have responsibility for two critical roles: Leading a global innovation team and leading key strategic initiatives to support the global franchise. Specific responsibilities include: Innovation: Identify and leverage global insights to create and advance the global innovation strategy. Lead a cross-functional team to develop and prioritize compelling global growth platforms rooted in global consumer, medical, and scientific insights. Output will be comprehensive multi-generational roadmaps and business propositions including products (new or global transfers), new claims, new and/or re-positionings, and switch/acquisition recommendations. Global Franchise Management: Author the global strategic plan, identifying and prioritizing key strategic global initiatives. Advance key global franchise initiatives including global competitive defense strategies, emerging market growth strategies, entry strategies into new markets, identification of white space and execution of necessary foundational research. Lead development of strategic foundational tools and roadmaps, including global brand positioning and footprints, insights and market structures. Support TSM (Transfer Success Model) through identification and sharing of best practices with the global community. Work with regions/local markets to identify, build and disseminate case studies in key critical success areas (i.e. Portfolio management, communications, influencer strategies, etc.)
Qualifications
A minimum of a Bachelor's degree is required. An MBA is strongly preferred. A minimum of 5 years progressive Marketing experience in Consumer Packaged Goods is required. Over-the-Counter (OTC) industry is preferred. Experience developing and implementing successful business plans and those demonstrating the ability to turn consumer insights into new products and/or claims is required. Prior global experience is preferred. Ability to influence multiple stakeholders across multiple disciplines, geographies, and organizational levels is required. Experience identifying and driving strategy across multiple business conditions is preferred. Flexibility and ability to adapt to change and to operate effectively in ambiguous situations is required. Strong bias to action and proven track record of delivering results is required. Superior collaboration skills and the ability to create and lead high-performing cross-functional and cross-cultural teams are preferred. Intellectual curiosity and an ability to operate in a global mindset are preferred. Position requires 10-20% domestic and international travel.
