Job Purpose:

Develops customers by identifying potential needs; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and developing marketing strategies in the agricultural marketplace.

Duties:

* Determines customers' needs and desires by specifying the research needed to obtain market information.

* Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

* Assesses market competition by comparing the company's product to competitors' products.

* Provides source data for product line communications by defining product marketing communication objectives.

* Obtains product market share by working with sales director to develop product sales strategies.

* Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

* Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

* Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.

* Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.

* Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

* Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

* Completes operational requirements by scheduling and assigning employees; following up on work results.

* Maintains product management staff by recruiting, selecting, orienting, and training employees.

* Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

* Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

* Contributes to team effort by accomplishing related results as needed.

Skills/Qualifications:

Experience must include - Precision Farming Product Experience, Agriculture Experience, Product Management, Training Skills, Customer Skills, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy