Atlas Copco Road Construction Equipment (RCE) is a division within the Atlas Copco Group. We are experts on asphalt, soil and concrete applications with leading positions in all our key product segments. Under the Dynapac brand and complimentary brands, we design, manufacture and market asphalt and soil rollers, pavers, planers, light compaction equipment and concrete equipment. With more than 2,000 employees, RCE is present in more than 100 countries and have manufacturing units in Sweden, Germany, France, Brazil, China, India and the US. We are driven by innovation and strongly committed to customer performance. We have an opening for a Product Manager – U.S. Paver in our Garland (Dallas), Texas location.
Position Objective:
The Product Manager is responsible to develop and implement a marketing plan for road construction equipment with the objective to grow global sales, market share and gross profit.
Monitor and record key industry trends that can impact the development of the product line. Conduct market surveys as may be required from time to time.
Research competition and perform competitive analysis to ensure future competitive product development. Maintain an up to date portfolio of competitor information including equipment specs, pricing, market activities and market share.
Maintain product pricing in line with company and product line objectives.
Develop & maintain product presentation and support material:
Product presentations highlighting features & benefits and advantages
Product brochures
Specification packages
Competitive product summaries
Define & implement product promotion strategy
Define global advertising focus & placement strategy
Suggest ad content and review layout
Develop and implement special incentive programs
Plan and implement product introductions
Develop special interest editorial pieces & success stories for publication
Product Development & Marketing Strategy
Manage product portfolio of a competitive range of equipment
Define product application range and specifications
Ensure competitive product positioning
Ensure cost and price positioning
Research customer needs through field visits, focus groups and surveys
Participate in product engineering process
Plan and implement product introductions
A Bachelor of Science Degree in Engineering is required for this position.
Special Knowledge, Certification or License:
You will be expected to have a minimum of six years of sales or related industry experience along with a working knowledge of asphalt paving equipment.
You will be need to be able to travel throughout the US and on some occasions internationally. You must have an aptitude to work with global business partners and customers.
If you are interested in this position please apply online at http://atlascopco.balancetrak.com
**** THIS POSITION IS LOCATED IN DALLAS, TX ******
Atlas Copco Drilling Solutions
2100 N First St
Garland, TX 75040