JOB DESCRIPTION

Product Marketing Director

This role is responsible for developing core Relex and InSight product positioning, messaging and specific collateral reflecting company strategies and using competitive intelligence. The role is also responsible for driving and supporting product messaging and positioning usage in downstream functions.

PRIMARY RESPONSIBILITIES:

• Develop positioning for the Relex and InSight products. Specifically, capture product strategy, importance to the company, target audiences, problems addressed, how PTC solves the problems, and the value delivered.
• Develop positioning of Relex and InSight with respect to the PTC product development system and relative to other key PTC solutions. Work with appropriate teams to align messaging and positioning with company strategies based on industry vertical, business processes, geography, etc.
• Communicate, drive usage, and support messaging and positioning in downstream functions (e.g., marketing programs, sales, services, and partner marketing) allowing them to meet their goals
• Act as a company spokesperson on areas of relevant expertise
• Develop original foundational product collateral and sales tools such as marketing documents, presentations, white papers, data sheets, brochures, Web content etc.
• Support marketing campaigns and events with external facing messages and collateral such as press releases, event materials, brochures, Web content etc.
• Consider and incorporate relevant competitive intelligence in messaging and positioning
• Be fully conversant with current and emerging product capabilities and competitive strengths and weaknesses
• Take responsibility for all aspects of new product launches

MINIMUM REQUIRED SKILLS & EXPERIENCE:

• Required qualifications include 7-10 years of product marketing in companies involved in the development, sale or integration of business-oriented software. Familiarity with design/system engineering, reliability, quality, maintainability, and/or safety engineering, environmental compliance and analytics practices is ideal.
• Excellent communication (written & verbal) and presentation skills with a good rapport and proven track record working with customers
• Ability to work with in cross functional teams (sales development, marketing programs, product management, global services, finance, marketing communications, press/analysts) spanning all levels of the organization including executive leadership, peers, and individual contributors
• Strategic, creative thinker who can relate industry knowledge / problems to product capabilities to create compelling messaging
• Proactive, detail-oriented, ability to manage own time effectively and meet deadlines
• Willingness and flexibility to travel
• PTC product knowledge (or the acumen & initiative to learn the products)
• A desire and passion to drive new business and be part of a winning team

MINIMUM EDUCATION REQUIREMENTS:

Strong technical abilities achieved through a bachelor's degree. Ideal candidate would have an advanced degree in business management.

Basic Qualifications:
Bachelor Degree


WHY IS THIS AN EXCITING OPPORTUNITY?

This is an exciting opportunity to work at PTC, the Product Development Company, with a team that strives for innovation, collaboration and creativity. Over the course of the last several years, PTC has made several strategic acquisitions to round out its product development system, including, most recently, Relex. Relex enables customers to analyze design and field data in order to assist in evaluating and improving the reliability and safety of their products or processes. InSight helps manufacturers measure and improve product performance along multiple dimensions, which ultimately yields better-performing, more profitable products that meet cost targets. Relex adds tremendous value to PTC’s product development solutions for manufacturing, while opening up new opportunities in the area of product analytics. This position will contribute by creating compelling messaging that clearly communicates the value of Relex on its own, and in the context of InSight, PTC’s Product Analytics software solutions, and the PTC PDS. PTC is a growing company and the person selected for this position will be a key contributor to PTC’s success.

We are an Equal Opportunity Employer M/F/D/V.

AT A GLANCE:
PTC (Nasdaq: PMTC) provides discrete manufacturers with software and services to meet the globalization, time-to-market and operational efficiency objectives of product development. Using the company’s PLM and CAD solutions, organizations in the Industrial, High-Tech, Aerospace and Defense, Automotive, Retail and Consumer, and Medical industries are able to support key business objectives and create innovative products that meet customer needs and comply with industry regulations. FY 2009 revenue: $938 million (9/30/09). For more information on PTC, please visit www.ptc.com.

HEADQUARTERS:
140 Kendrick Street
Needham, MA 02494
781-370-5000

EMPLOYEES:
5000+ employees in 30 countries around the world

COMPANY HISTORY:
PTC was formed in 1985 by Samuel Geisberg and released its parametric MCAD software, Pro/ENGINEER in 1988 to become a pioneer in 3D product design. The company had its IPO in 1989 and introduced Windchill, its PLM software in 1998. PTC has continued to expand its product offerings and market reach through organic product development, strategic partnerships and acquisitions.

SOLUTIONS:
Our integral Product Development System (PDS) is a configuration of PTC solutions, specifically designed to give companies the capabilities necessary to optimize product development processes:

Products:

· Enterprise Solutions
PTC Enterprise Solutions include integrated PLM solutions, enterprise publishing, and product analytics software. PTC’s principal Enterprise Solutions are Windchill®, ProductView™, Arbortext®. InSight™ Environmental Compliance and Relex®.

· Desktop Solutions
PTC Desktop Solutions include integrated CAD/CAM/CAE software and engineering calculations software. PTC’s principal Desktop Solutions are Pro/ENGINEER®, CoCreate® and Mathcad®.

Services:

· Consulting, Implementation and Training Services
PTC offers product development best practices designed to optimize people, processes and technology, a wide range of implementation services for quick technology adoption as well as an extensive curriculum of instructor-led and computer-based training services.

PARTNERS:
PTC has over 800 partners including value-added-resellers, enterprise software and performance team partners, hardware and system integration partners, and service and training partners.

BENEFITS:
PTC’s benefits are among the most competitive in the industry. While your salary is the major component of your compensation, you also receive a competitive benefits package including:

• 401(K)
• Healthcare
• PTO (paid time off)
• Holiday Pay
• Tuition Reimbursement
• Employee Referral Program
• Extensive management and employee training development program
• Onsite Fitness Center and Cafeteria (at Headquarters in Needham)