BIOTRONIK, Inc., founded in 1963, is a pioneer in developing innovative technologies and medical devices that save and enhance the quality of life for millions of individuals living with cardiovascular disorders. Our growing success is based on our company’s core values – innovation, excellence and reliability, thus enabling us to inspire confidence and trust in doctors and patients all over the world. With a dedicated base of over 4,000 employees worldwide, we're continually looking for talented professionals with the passion and drive for excellence to join our mission.
Product Marketing Manager

BIOTRONIK, Inc. is building a world-class marketing team and has an exciting opportunity available for a Product Manager in Portland, Oregon.

 

POSITION SUMMARY:         

 

The Product Manager leads and actively participates in the development and execution of strategic marketing plans for a specific therapy class.  He or she identifies and champions strategic opportunities for BIOTRONIK, building consensus to ensure buy-in and change. 

 

RESPONSIBILITIES:

 

  • Leads the development and implementation of annual strategic marketing plans.
  • Leads the development and implementation of annual and long-term Marketing goals.
  • Demonstrates a solid understanding of BIOTRONIK products and services, assesses competitive strengths and weaknesses, and makes recommendations on how to leverage this understanding.
  • Builds consensus by seeking input from key internal and external stakeholders in an effort to strengthen plans or uncover challenges to implementation – can appreciate and adapt to different points of view.  Establishes and maintains strong cross-functional working relationships.
  • Understands the key influences in the Cardiac Rhythm Management industry (i.e. physicians, hospitals, contracts, reimbursement, public policy, etc.) and has a working knowledge of the sales environment and relevant marketing channels.
  • Interacts regularly with physician customers during corporate meetings and in the field with sales representatives to ensure a first hand understanding of customer behaviors and of the selling environment.
  • Builds and maintains a network of sales reps that can be called on for input and insight.
  • Works closely with communications specialists in the development of communications plans and in the production of sales collateral.
  • Independently sets goals and prioritizes workload in support of department and corporate objectives.  Indentifies, initiates, and champions change and process improvements, both internal and external to the marketing department.
  • When possible, accommodates for limited corporate resources by presenting multiple options, along with pros and cons, when making strategic and tactical recommendations.
  • Responsible for all continuation marketing efforts associated with assigned therapy area (i.e. forecasting, inventory, sales support, competitive information, obsolescence, etc.).

 

POSITION REQUIREMENTS:

 

  • Bachelor’s degree required.  MBA preferred.
  • 2-5 years of medical device marketing experience required.  Experience in the Cardiac Rhythm Management industry preferred.
  • Demonstrated proficiency in dealing with the conceptual requirements of developing and implementing marketing strategies.
  • Familiarity with current multi-media production capabilities and requirements.
  • Proven initiative and the ability to define own workload and goals.
  • Prior leadership experience within a multi-disciplinary working environment.
  • Excellent communication skills and the ability to work with all levels of the Company.

 

TRAVEL REQUIREMENTS:

 

  • Travel up to 25%.

 

For more information on BIOTRONIK, Inc. please visit our website at:

http://www.biotronik.com /

 

For consideration, please APPLY NOW!

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