Regional Marketing Supervisor

Regional Marketing Supervisor

Position Summary:

The Regional Marketing Supervisor:

1. Identifies the marketing needs, formulates the plans, and administers the budget for all marketing support funded by VGT for Native American Tribes, Charitable Organizations, Commercial Casinos, and Racinos.
2. Manages the Marketing Services Coordinators allocated to the corresponding region, ensuring that all goals are met as set by the Marketing Services Director.
3. Works directly with the Marketing Services Director, Regional Marketing Supervisors, Marketing Services Coordinators, and casino clients to identify marketing needs that correspond with each lease agreement.
4. Helps to formulate the programs related to VGT reinvestment in its customers and oversees appropriate expenditure of designated client budgets.
5. Applies strategic and analytical skills to best deploy VGTs portfolio of marketing services and managerial skills to oversee the Coordinators.
6. Is active in the field as a consultant.
7. Reports to the Marketing Services Manager.

 Essential Duties and Responsibilities:

• Supervise all activities implemented by Marketing Services Coordinators.
• Ensure financial and service goals are met as set by the Marketing Services Manager in coordination with VGT Sales requirements.
• Be an excellent team player, acting as a liaison between coordinators and marketing management.
• Be an active listener when qualifying client needs and interests related to marketing needs.
• Set annual calendar for marketing partnerships with each customer.
• Manage and assist in the development of marketing plans and promotional activities for identified targets of opportunity that clearly define objectives, goals, schedules, and action assignments.
• Conduct pre-planning meetings with internal resources and external customers to develop promotional strategies, tactics, calendar, and budgets.
• Identify optimal, cost-effective use of marketing promotion investments to ensure greatest increases in WPUPD ROI.
• Complete budget pro forma and post forma reports for portfolio of marketing services.
• Keep Marketing Services Manager informed of status of department activities by attending meetings and submitting reports.  
• Provide analytical thinking and written summaries evaluating marketing current practices and SWOT analysis to create marketing best practices.
• Assess need for additional client reinvestment.
• Escalate VGT performance issues to supervisor.
• Contribute to a team effort and accomplish related results as required.
• Perform other duties as required.

 Knowledge/Skills Required:

• Demonstrated management experience including training, delegating, coaching, and recognition
• Microsoft Office (Outlook, Word, Excel, Visio, etc.)
• Adaptability/Flexibility
• Communications (Oral and Written)
• Interpersonal skills
• Planning and organizing
• Autonomous field operator
• Impeccable follow-through
• Attention to detail

Education, Training and Experience:

• Bachelors Degree in Marketing, Advertising, or Business.
• A minimum of 7 years experience in a management position, supervising at least 5 staff members.
• A minimum of 5 years experience in managing marketing promotions, special events, sales promotions, marketing communications, and consumer contests programs or programs equivalent in nature.
• Familiarity with casino direct marketing, public relations, and advertising activities.
• Familiarity with BINGO, Class II Slots, and Racino Environments.
• Must be able to obtain a gaming license, if required, to work with various casino locations and tribes.
• Must be able to travel 75% of the time.
• Must be able to work weekends and holidays.
• Must have PC skills including familiarity with Outlook, Access, Word, Excel, PowerPoint, etc.
• Must have and maintain a satisfactory motor vehicle report.

Physical Demands:

While performing the duties of this job, the associate will be sitting, standing, and walking. Approximately 25% of the time is spent seated while working at a desk or in a meeting. Balance of time is spent standing or moving between work areas while performing other job duties: traveling and at client sites.

The associate must be able to lift and move 50 pounds short distances with or without a mechanical aid.

The associate must be able to Speak/Hear. Clear dictation and accurate hearing are necessary for effective communication with associates, co-workers and clients. (Cultural and/or regional accents are acceptable.) Corrected vision close to 20/20 is necessary for automobile and other travel responsibilities associated with this position.

The associate should be able to retrieve work and appropriate reports, paperwork, tools, and supplies as necessary. 

Benefits: Medical, Dental, Vision, Rx, 401(k) match, Life Insurance, AD&D, STD, LTD, Employee Assistance Program, Health/Dependent Care Reimbursement, Tuition Reimbursement, 9 Paid holidays and Paid Time Off.

AN EQUAL OPPORTUNITY EMPLOYER