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Job Summary

Company
Boars Head Brand
Location
Job location not provided
Industries
Consumer Packaged Goods Manufacturing
Job Type
Full Time
Employee
Years of Experience
7+ to 10 Years
Education Level
Bachelor's Degree
Career Level
Manager (Manager/Supervisor of Staff)

Retail Marketing Manager

About the Job

     


Fantastic opportunity to join the premier provider of quality delicatessen products and services! For more than 100 years Boar’s Head Brand remains committed to its time honored traditional processes through the involvement of their dedicated employees. The ideal candidate will have several years experience within the Consumer Packaged Goods industry. Experience with new product launch ideation, execution and project management is essential. We are seeking a career oriented difference maker who has the experience and desire to make a positive impression of quality wherever they step. This is a once in a lifetime opportunity to join a team of dedicated and loyal professionals who are proud to be associated with the Boar’s Head Brand! We offer an excellent compensation package, outstanding benefits, product discounts, bonus potential, 401(k), travel opportunities and the chance to join an industry leader with over 100 years of history founded on traditional family values, a quality product and outstanding customer service.


EOE/M/F/D/V Drug Free.


 


 


 I.     Job Summary


Reporting directly to the Senior Director of Marketing, the Retail Marketing Manager will be responsible for overseeing and promoting the Boar’s Head Brand at the retail level.  The successful candidate for this position will have a proven track record of protecting and promoting a brand; the ability to develop and implement strategic promotional plans; the capability of analyzing competitive product assortments, spotting product voids and reporting on market trends.


 


    II.     Essential Functions   


·       Develop account specific and regional retail marketing initiatives that build brand equity and achieve business objectives.


·       Gain and maintain alignment across key functions including sales, operations, and marketing for key initiatives.


·       Application of marketing budget for key retailers in cooperation with VP Sales and Zone Directors.



  • Work within strategies outlined by Marketing Management to maximize the impact of the Brand’s media and promotional efforts.
  • Heighten Brand visibility at the local level.
  • Communicate marketing objectives, strategies, rationale, and execution of programs to our key constituencies.
  • Develop local marketing promotions with Independent and Chain Retailers.
  • Write quarterly promotional plans for all regional chain and independent retailers and coordinate their timely submission to headquarters.
  • Communicate and obtain all necessary media and support material approvals with all Retail partners and report back to headquarters.
  • Responsible for directing the store level consumer /Brand interaction with emphasis on Brand promotion.
  • Responsible for category management and Brand product gap identification with recommended solutions for key retailers.
  • Assess competitive activity including, competitive advertising, product introductions, promotional programs, incentive programs and report back to headquarters and develop plans to counter act.
  • Possess a clear understanding of the Brand’s relationship with its current retail customers and regional consumers.  This role requires an equal understanding of related categories.










  III.     Education and Experience




  • Bachelor’s degree  – MBA a plus

  • 7-10 years related experience in product merchandising or marketing of consumer food/beverage products, with some significant portion of that working in a business model that depends upon store door delivery accompanied by merchandising support.
  •  Self-motivated with ability to work productively and independently.
  • Requires innovative thinking, product development experience, retail experience.
  • Must have computer skills in Word, Excel, Power Point and Acrobat.
  • Requires travel 60% of the time.


     Apply at www.boarshead.com

     
     

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