Job Summary
- Company
- Brierley and Partners
- Location
- Dallas, TX 75225
- Industries
- Advertising and PR Services
- Job Type
- Full Time
- Employee
- Years of Experience
- 2+ to 5 Years
- Education Level
- Master's Degree
- Career Level
- Experienced (Non-Manager)
SAS Data Analyst
About the Job
Brierley+Partners is a pioneer in the design and implementation of successful customer loyalty and customer Relationship Management® programs for clients worldwide. Based in Dallas, Texas, with additional offices in Los Angeles and London, we are uniquely positioned to help maximize customer loyalty initiatives for all of our clients. We offer technology-based marketing solutions and a full-service direct marketing agency that delivers targeted, results-driven communications. We currently have a need for a DATA ANALYST.
Position Responsibilities:
- Manages all analytic aspects of e-mail and direct mail campaigns, including targeting, data extraction, top-line reporting and backend analysis
- Performing analyses of clients’ current direct marketing initiatives to identify key insights and opportunities
- Presentation of findings, including recommendations to agency and client organizations
- Assist in the ongoing development of predictive models and post initiative analysis
Education Required
College degree required, MBA or relevant Master’s degree preferred.
Requirements Position Requirements
• Marketing Campaign Management
• Campaign Reporting and Analysis
• Experience with Campaign Tools (e.g., Unica Campaign)
• Excellent written and verbal communication skills
• Knowledge of reporting metrics utilized in direct mail and e-mail campaigns
• Proficiency with querying tools (e.g. SAS, Access, SQL), Microsoft Word, Excel, Outlook, and PowerPoint
• The ability to work well with multiple levels of client and agency management
• Exposure to any business intelligence, decision support tools (Cognos, Business Objects, E-Piphany, Brio, White Light, etc.)
• Experience with customer relationship programs is strongly preferred
• Knowledge of database structures, and data presentation skills are required
• Ability to work within a project team environment
• Ability to conduct analyses with relative autonomy
• Ability to think about data strategically
• Strong/persuasive communication skills
• Knowledge of statistics and predictive modeling is a plus
The ideal candidate will have 3-5 years experience in finance, direct marketing or planning, as well as experience in data analysis and written and oral presentation of results. Must be able to pass a technical interview
• Marketing Campaign Management
• Campaign Reporting and Analysis
• Experience with Campaign Tools (e.g., Unica Campaign)
• Excellent written and verbal communication skills
• Knowledge of reporting metrics utilized in direct mail and e-mail campaigns
• Proficiency with querying tools (e.g. SAS, Access, SQL), Microsoft Word, Excel, Outlook, and PowerPoint
• The ability to work well with multiple levels of client and agency management
• Exposure to any business intelligence, decision support tools (Cognos, Business Objects, E-Piphany, Brio, White Light, etc.)
• Experience with customer relationship programs is strongly preferred
• Knowledge of database structures, and data presentation skills are required
• Ability to work within a project team environment
• Ability to conduct analyses with relative autonomy
• Ability to think about data strategically
• Strong/persuasive communication skills
• Knowledge of statistics and predictive modeling is a plus
The ideal candidate will have 3-5 years experience in finance, direct marketing or planning, as well as experience in data analysis and written and oral presentation of results. Must be able to pass a technical interview
Company Tools
Contact Information
Brierley and Partners
