The account manager (AM) is responsible for leading the success of clients' online marketing programs, including paid and natural search. The AM provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The AM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.

ESSENTIAL JOB FUNCTIONS:

Account Management

§  Assumes accountability and ownership of search program successes and failures for several client accounts.  Monitors and reports program financials, budgets and fees to senior management.

§  Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.

§  Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Program Management

§  Directs and manages the daily work flow of all client search programs, including initiation and management of projects across departments

§  Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable.

§  Creates and executes search account strategies and plans for each client.

§  Develops and modifies bidding strategies and effectively manages keyword strategies on paid search engines.

§  Understands natural search optimization best practices and articulates knowledge and client deliverables effectively.

§  Provides excellent communication via phone, emails and direct contact.

§  Effectively creates and delivers client presentations.

§  Provides thought leadership to clients in search and online marketing.

§  Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.

§  Manages budgeting, forecasting, billing and invoicing.

§  Meets specified deadlines.

Team Leadership & Development

§  Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.

§  Adopts stated account management standards and program management best practices.

§  Assists in training, mentoring, and developing team members.

Process Improvement

§  Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.

OTHER JOB DUTIES:

§  Performs tasks and projects identified by account directors.

§  Attends all necessary training and applies new skills to job.

EDUCATION/EXPERIENCE REQUIREMENTS:

§  Bachelors degree, concentration in business, marketing, or advertising preferred

§  3-6 years of account management experience in online advertising, direct marketing, or e-commerce

§  Search engine marketing experience

§  Demonstrated problem solving and project management skills

§  Minimum of 1-2 years as associate account manager or equivalent if internal candidate

§  High competency level in MS Office with specific strengths in Excel and PowerPoint

§  Able to work independently and balance multiple tasks