Position Summary:

The Senior Account Executive will manage the development of local marketing plans in Charlotte as well as other markets designed to launch a new product offering. The position demands extensive (100%) travel as it requires on-site staffing for in-market events. It will work closely with the Account Director and Group Director who oversee the account day-to-day, as well as with key players from the client team and other agency partners. This position has significant personnel and project management responsibilities and requires a desire to work as part of a team, but the capability to solve problems independently. 

Responsibilities and Duties:

·         Responsibilities will involve managing the implementation of a grassroots mobile marketing campaign in the select market

·         Devise and execute strategies for getting the maximum number of interactions with the client’s product including negotiating local event partnerships that allow for maximum interactions for the lowest cost

·         Identify and manage outside vendors associated with executing the ovreall program

·         Manage 3-4 brand ambassadors in the local market

·         Create and maintain all budgets and timelines associated with the program

·         Integration with key client departments

·         Liaison with Sprint agency partners (advertising, media, online, etc) for related programming.

Required Qualifications:

·         Bachelors Degree in a related field

·         Minimum of 3 years in a traditional marketing role, field marketing a must

·         Experience in creating strategic marketing plans involving grassroots/mobile marketing experience a plus

·         Excellent communication skills

·         Experience analyzing data to build successful promotions

·         Excellent organization skills and attention to detail, including the ability to manage multiple projects

·         Experience managing a team and working in a collaborative environment

·         Computer proficiency, including MS Word, Excel and PowerPoint

·         Wireless industry experience a plus

·         Ability to work long hours and travel on weekends

Please Click Here to Apply

We are an Equal Opportunity Employer.