Senior Analyst, On-Line Acquisition - Victoria's Secret Direct - Columbus,

COMPANY :
Victoria's Secret Direct

STATUS :
Full Time, Employee

LOCATION :
Columbus/Zanesville, OH 43068

At Limited Brands, we offer a workplace as exciting, rewarding and diverse as our many fashions and products. We seek the best talent and offer you the opportunity to stretch your skills in ways that are rewarding to you, to our Brands and to our business.

The Senior Analyst, Internet Marketing will be responsible for implementing Internet Marketing campaigns such as affiliate marketing, display/banner programs and other new Internet Marketing initiatives for Victoria's Secret web site. He/she will build relationships with top affiliates and key content partners to distribute the best content and offers from Victoria's Secret. The person in this position will ensure timely and profitable execution of Internet Marketing programs.



RESPONSIBILITIES:

-Assist in determining and executing the best strategies to promote the Victoria's Secret brand and web site through Internet Marketing programs, Victoria's Secret sales channels, and traditional media channels.

-Develop strategies and execute marketing programs for the affiliate marketing and comparison shopping engine channels to increase sales, new customers for VictoriasSecret.com as well as promote the Victoria's Secret brand.

-Build strong relationship with publishers and agencies to maximize performance and achieve growth objectives.

-Play a key role to support building and scaling new online marketing programs such as behavior targeting banners, email lead gen, social marketing/viral marketing programs.

-Develop sharp analysis and reporting for affiliate, comparison shopping engine and banner programs and make recommendations to improve the program performance.

-Build strong partnership with the creative team, web operation team, offer management team and web merchants to develop online creative assets and content. Partner with affiliate, search and advertising agencies to ensure timely delivery of create assets to promote Victoria's Secret's products and offerings.

-BA/BS in Marketing, Business or related degree required

-3+ years experience in Internet marketing

-Internet and/or catalog retail experience

-Understanding of eCommerce sales driving channels such as affiliate marketing, paid search, and comparison shopping sites. Experience in affiliate marketing a plus.

-Ability to build strong relationships and establish clear lines of communication both with affiliate marketing agencies and publishers.

-Excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action.

-Must possess excellent written and verbal communication and organizational skills as well as the ability to work in a growing company with increasing needs.

-Experience in copywriting for paid search or SEO is a plus.

-Enthusiasm & energy to stay current on the latest Internet Marketing trends.

-Ability to react to changes with great speed and agility.

-Strong written and oral communication and presentation skills as well as strong influence management skills


To Apply for this position, please CLICK HERE

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