
Judge Executive Search is seeking a Senior Brand Manager of Innovation for a major manufacturer in the food industry. This position will be responsible for leading efforts to create the company’s brand innovation strategies and expand the current portfolio of brands.
Key Responsibilities include:
· Create winning innovation strategies across the brands assigned
· Lead multi-functional team in uncovering new consumer insights and product ideas
· Lead multi-functional team and Agency in creating new product concepts that meet established hurdles
· Create business case for establishing new innovation projects
· Develop brand strategies that create consumer engagement and loyalty
· Provide advice and counsel to senior business leaders about strategic opportunities to grow both our brands and our financial results
· Constantly evaluate, analyze and recommend new areas of business in terms of brand expansion
· Own and lead independent brand stewardship projects that have significant company impact.
· Work across functions and partner with leaders across the company’s organization
Position Requirements:
· Bachelor’s degree is required (MBA or a Master’s degree in Marketing or related discipline is preferred)
· 4-6 years experience in marketing role is required
· Established brand marketing combined with marketing innovation experience and business development is preferred with minimum of four year of product management and related experience
· A thorough understanding of marketing and business functions with a Consumer Packaged Goods company
· Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation project leadership
· Proficiency working in the Microsoft Office Suite (Word, Excel, and PowerPoint)
· Demonstrated ability to communicate effectively verbally and in writing
