inVentiv Communications

Impactful healthcare communications campaigns that grow your brand and your bottom line.

inVentiv Communications is the world's largest communications network dedicated exclusively to healthcare. Comprised of the industry's most respected advertising agencies, public relations firms, medical education companies, interactive agencies and branding firms, the division delivers a tightly woven fabric of services. Our broad array of capabilities can take you and your brand from marketing conditioning, to creation of the brand identity, to development and execution of the marketing and PR plans. With a deep insight into the needs and complexities of healthcare brands, inVentiv Communications delivers solutions that enable your brand to build strong connections with healthcare providers and patients. With unparalleled industry knowledge and experience, we provide you with real results—results you will see in your brand growth and your bottom line.
Senior Copywriter

Blue Diesel, an interactive agency is seeking a Sr. Copywriter in their Newtown, PA location.

 

As a Sr. Copywriter, you will be responsible for partnering with our internal teams to concept, write, and deliver innovative healthcare and pharmaceutical marketing initiatives. In this role, you will collaborate with creative directors, art directors, interactive designers, motion graphics designers, information architects, and strategists to write compelling copy that is on-brand, on-strategy, and representative of the client's goals. The Sr. Copywriter must possess the ability to take abstract concepts or minimal direction and produce award-winning work.


General and Daily Responsibilities:

  • Partner with art directors and designers to conceptualize and brainstorm innovative interactive campaigns and tactics 
  • Generate copy for Tablet PC initiatives, web sites, banner ads, emails, videos, and other media 
  • Assess copy (written by Blue Diesel copywriters or clients), determining and performing level of edit necessary, revising, rewriting, and reorganizing for clarity, comprehension, use of language, sequence of thought, logic, flow, consistency and search optimization 
  • Compare copy for interactive projects against any existing detail aids or print pieces to ensure technical content, style, and accuracy of data incorporated are maintained, while preserving readability

Requirements:

  • At least 5 years of agency (or in-house agency) experience 
  • Experience writing copy for web sites, banner advertisements, video, and multimedia 
  • Demonstrated expertise producing highly effective search engine optimized content 
  • Degree in Journalism, English, Communication, or Liberal Arts 
  • Superior knowledge of grammar, spelling, punctuation, and proofreading symbols 
  • Excellent attention to detail 
  • Ability to work in a fast paced environment 
  • Macintosh or PC experience and knowledge of MS Word, PowerPoint, and Acrobat Pro
  • Portfolio of highly creative work

Please send resumes to agibbs@inventivcommunications.com .

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