ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. ERA Real Estate has earned the prestigious 2005 J.D. Power and Associates Award for "Highest Overall Satisfaction For First Time Home Sellers Among National Full Service Real Estate Firms." The ERA® real estate network includes 38,850 brokers and sales associates and more than 2,900 offices throughout the United States and 30 other countries and territories. ERA holds as its mission statement: ERA Real Estate will be the company of choice for customers and agents because ERA sales associates are ethical, forward-thinking and results-oriented professionals who take a proactive approach to real estate. Therefore, agents can be sure they'll have the best tools and training to accomplish any job and consumers will have total confidence that they are dealing with a consummate professional demonstrating the highest level of service and integrity.
We are currently looking for a Senior Director, Marketing to work in our Parsippany, NJ office.
Job Summary:
This position manages the traditional marketing functions including advertising, sponsorships, promotions, public relations, communications and direct marketing.
Key Responsibilities:
• Manage the development and execution of National Advertising.
• Provide assistance to affiliates with local advertising in the form of products and venues they can use.
• Act as a liaison between other departments and creative agencies to develop consistent brand messaging in all collateral materials.
• Responsible for Internet Advertising/National media planning and negotiation of buy as well as tracking for results.
• Additionally responsible for keeping abreast of emerging trends in media and how it effects the real estate industry.
• Gathers, collects and researches statistical data and information relative to brand management strategies and initiatives
• Constantly seek methods and procedures to improve quality of effort and efficiency of function
• Reporting to senior leadership as requested
• Team leadership for advertising, public relations and communications functions
• Additional responsibilities as assigned
Minimum Qualifications:
• Experience in media, media purchasing, developing effective campaigns, sponsorships and promotions as well as direct marketing.
• Good budgeting experience.
• Proven ability in developing and managing media, promotional and PR/communication strategies
• Strong interpersonal skills and leadership abilities
• Excellent verbal, written communication and presentation skills
• Strong analytical and problem solving skills
• Bachelor’s degree required
• Minimum 7 years marketing experience
• Knowledge of the real estate industry a plus
The Realogy Franchise Group (RFG) is a business unit of Realogy Corporation, a leading global provider of real estate and relocation services. The RFG is comprised of the following world-renowned brands: Better Homes and Gardens Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA®, Sotheby’s International Realty®. Collectively, Realogy’s franchise systems have approximately 15,000 offices and 315,000 sales associates doing business in 87 countries around the world.
To learn more about Realogy and the accomplishments of our brands, log on to www.realogy.com.
Realogy Corporation is an equal opportunity employer and is committed to diversity in its hiring and business practices. All qualified candidates are encouraged to apply. EEO MFVH
CLICK HERE TO APPLY
