The Senior Director of Payer Product Marketing is responsible for leading and executing the product marketing activities for the company’s solutions for the healthcare payer market. This key, strategic position requires that the person in this role work at the company’s CA headquarters.
Essential Responsibilities and Duties:
- Conduct market, customer and competitive research
- Primary research, including focus groups and surveys
- Secondary research
- Develop market requirement documents for all payer solutions
- Develop roadmaps for all payer solutions
- Recruit and manage payer product marketing managers
- Create content for marketing communications pertaining to payer solutions:
- Marketing collateral (brochures, data sheets)
- White papers
- Executive briefs
- PowerPoint presentations
- Press releases
- Case studies
- Articles
- Working with Sales, Marketing Communications and Inside Sales, develop and execute integrated multi-channel campaigns targeting the payer market
- Develop and manage payer solution demo site(s)
- Write demo scripts
- Train sales representatives and staff from other functional areas
- Write inside sales scripts
- Serve as a company spokesperson and representative at events
- Provide sales support
Skills, Experience and Education:
- A minimum of three years of product marketing, product management and/or product development experience in the healthcare industry
- Superlative writing skills are required
- Facility with MS Office applications required
- A minimum of three years management experience leading teams of at least three individuals
- Ability to thrive in a dynamic environment, carrying out multiple concurrent tasks
- A minimum of five years experience in the healthcare payer market
- Demonstrated self-initiative, self-direction
- Experience marketing, selling and/or recommending software and/or Web-based solutions
- Bachelor’s degree required, MBA degree preferred
