The mission of Global Brand Strategy and Innovation is to “lead Marriott International to the best global lodging and related opportunities that will help the company achieve and sustain customer-led mid-teens growth and industry dominance”.  To support this mission in today’s highly-competitive business environment, the Portfolio Strategy and Research team is responsible for:

 

·         Framing overall portfolio strategy to insure that Marriott is positioned to capture maximum overall share of the highest value customers in the marketplace

·         Developing an integrated brand knowledge architecture and functioning as internal consultant and customer / competitive knowledge repository for the company

·         Leveraging strengths across the portfolio to generate portfolio-wide competitive synergy while identifying/maintaining critical distinctions for each brand

·         Catalyzing innovation by identifying / validating key opportunities to drive profitable growth and guiding other functions in their design / innovation efforts

·         Researching / assessing brand performance and customer, competitive and industry trends; synthesizing insights to provide direction for portfolio / brand action and innovation

 

Specific Job Summary

 

·         Leads the planning and execution of business-critical, portfolio-wide communications research and advertising tracking that shapes marketing and communication strategy and direction.

·         Develops and manages detailed research plans for assigned clients, based on annual brand media plans, with strict adherence to budget.

·         Works with marketing clients to improve advertising performance– based on the synthesis of consumer insights from creative development, copy testing, in-market ad performance, and a deep understanding each brand’s strategy and positioning.     

·         Manages the efforts of external research suppliers effectively, with a continuous focus on improving their performance and the quality of their work.

·         Represents MI and the research organization to internal and external stakeholders (ad agencies, media buying agencies) for both brand-specific and corporate/portfolio-wide efforts.

 

Specific Expected Contributions

 

Research & Strategy

·         Leads execution of large-scale advertising and communications research programs that shape/inform overall brand communication strategies.

·         Effectively directs multiple external research suppliers/associates, insuring that they clearly understand/deliver on project objectives in a timely, high quality, and cost-effective manner.

·         Plans/leverages research efforts across MI brands to minimize investment, maximize value to MI.

·         Synthesizes research findings from multiple sources and, drawing upon general business knowledge, develops meaningful insights and clear implications for action.

·         Leads/directs both quantitative and qualitative research efforts.

 

Business Partner

·         Collaborates with internal clients and external agencies to develop communications strategies based on research insights coupled with deep understanding of business.

·         Is a resource/consultant on advertising trends in the lodging industry. 

·         Effectively communicates research findings/direction to broad range of internal/external stakeholders – tailoring messages as appropriate to maximize learning and pull-through.

 

Leadership

·         Represents MI and the research team to multiple external organizations as needed (e.g. ad agencies, consultants and research vendors, industry organizations, research-related organizations, etc.)

·         Proactively manages relationships with assigned research vendors.

 

 

Candidate Profile

 

·         7+ years market research experience; including broad range of methodologies and business issues

·         Prior in-depth experience in advertising and communications research highly desirable

·         Advanced degree in business, marketing research, or other quantitative discipline

·         Demonstrated success in translating research insights into actionable recommendations

·         Outstanding project management skills, with the ability to manage to tight timelines

·         Self-confidence, focus and bias for action

·         Strong relationship-building skills

·         Creativity and innovative problem-solving ability

·         Highly effective oral and written communication skills

 

We offer an excellent benefits package that includes: matching 401(k) profit sharing plan, tuition reimbursement and an employee discount on most Marriott brand properties.

 

Please submit your resume to http://www.marriott.com/careers Click "Job Search". You will find this opportunity under the "Management Opportunities Worldwide" category. Once you have registered, click on "Detailed Search" and type in "576431" in the "Job Opening Number" field.